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growth hacking
CASE STUDY
ONTHEGRID@onthegridagency
Ultimately, it’s all about growth
WE ARE BIG FANS!
LOGO CONTESTS AVERAGE$1.46per logo
YOU CAN’T GET THAT MUCH CREATIVE VALUE ANYWHERE ELSE
WE
OUR LOGOj
CREATEDWITH99DESIGNS
BUT WE DIDN’T CHOOSE IT
WE HAD A SERIOUS CASE OF LOVE GOGGLES
for this logo
This LOGO doesn’t match our brand
BUT we needed help to see that
HOW WE GOT FRIENDS AND other people TO HELP US ditch the love goggles
You’ll learn
HOW TO MAKE SURE YOUR LOGO MATCHES YOUR BRAND
You’ll learn
get a boatload of logo designs
WE CHOSE THE $799 CONTEST
124designers
536logo
designs
4days
in
I think that qualifies as a boatload.
get your friends to vote
BY USINGCANVA AND FACEBOOK
j
CREATE A LOGO MASHUP IN CANVA
r
copy your fav logos from 99designs
ORGANIZE AND ADD NUMBERS
post mashup on facebook
r
TALLY YOUR FRIENDs’VOTES
GET other people
to vote
BY USINGAMAZON MECHANICAL TURK& SURVEY MONKEY
survey takers
survey
Make a list of important brand attributes
r
trust
quality
create a survey in surveymonkey
r
create a survey link job in mturk
r
the fun part...r
analyze the data!
brand attribute “trust”
brand attribute “business growth”
r
final vote on facebook
#1
some advice
remember the love goggles?
once the votes came in, our love googles came off...
and we saw other logos we weren’t paying attention to.
“logo surveys help you realize your fav logo isn’t as good as you think it is.”
going with top vote isn’t always best.
lots of votes for this one but a circuit board is too techy for our brand.
“if a logo doesn’t fit your brand, don’t compromise. make the hard decision and cut it.”
total cost of all this work?
32hours
$864
a logo that matches our
brand...
growth · quality · trust
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