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The role of technology has evolved from a commodity to a strategic capability that is growing business by creating new business models and inspiring creativity. The presentation shares key principles that brands can adopt to driven innovation and impacting top line growth.
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GROWING BUSINESS WITH MARKETING
TECHNOLOGY,
FROM OPERATIONS TO I N N O V A T I O N
@inspiremartech
MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY,
KIMBERLY CLARK
MY DAUGHTER
MOBILE SHOPPER
3 YEARS
MONTESSORI SCHOOL
FAVORITE GADGET –
iPhone
FAVORITE APP - GILT
WORLD WE LIVE IN
We don’t believe in digital marketing, we believe in ‘Marketing in a Digital World’
Clive Sirkin, CMO of Kimberly Clark
“TECHNOLOGY IS AN ENABLER”
“TECHNOLOGY IS A MEANS TO AN
END”
INDUSTRIAL REVOLUTION, 1771
PICTURE OF STEAM ENGINE
STEAM AND RAILWAYS, 1829
STEEL, ELECTRICITY & ENGINEERING, 1875
BELL’S TELEPHONE, 1876
THE WRIGHT BROTHERS, 1903
1955
MOON LANDING, 1969
19361910 1983 2000
1970’s
EVOLUTION OF PCs & MACs
DEVICE REVOLUTION
DEVICE REVOLUTION
CONSUMER MOVING FASTER THAN MARKETERS
AND IN FULL CONTROL
TECHNOLOGY INFOGRAPHIC
SOCIO-ECONOMIC PARADIGM SHIFTS
&
THE GREAT SURGES
-BY CARLOTA PEREZ
RAISING KIDS IN A DIGITAL WORLD
IS TECHNOLOGY still JUST AN ENABLER
INSPIRING CREATIVITY?
CREATING NEW BUSINESS
MODELS
CREATING NEW CHANNELS
TECHNOLOGY IS THE NEW
EXPERIENCE
TECHNOLOGY IS DRIVING
INNOVATION
WHAT’S
UNDERNEATH
THE SHIFT
FROM OPERATIONS TO INNOVATION
MOST BRANDS
BUT THE RACE IS
ON
MARKETING INNOVATION LAB MODELS
HEADQUARTE
RSOUTPOST HQ VIRTUAL O/P VIRTUAL ACCELERATOR
MARKETING INNOVATION FOCUS AREAS
THE
CHANNEL
THE
PROMISE
THE
PRODUCT
THE PRODUCTINTERNET OF THINGS, WEARABLE, DATA
THE CHANNEL NEW BUSINESS MODELS & CHANNELS
THE PROMISECONSUMER EXPERIENCES & MEDIA
MINDSET & CULTURAL SHIFT
#DONTKILLTHEBUTTERFLY
1
#BECONSUMEROBSESSED
2
WHAT PROBLEM ARE YOU SOLVING
#BECURIOUS
3
SOMEONE DID
#MOVINGFWDISLESSRISKY
4
WHERE IS THE RISK?
#CELEBRATEFAILURE
5
“I have not FAILED,
I have just found 10,000
ways
that won’t work.”-Thomas Elva
Edison
#CONNECTTHEDOTS
6
ALL ABOUT CONNECTING THE DOTS
#BECOMEPISHAPED
7
$
#DATAANALYST
#FINANCE
0110#TECHNOLOGIS
T
#MARKETER
#CREATIVE
#CHANGEAGEN
T
#BRANDSTRATEG
Y
% %
#STORYTELLER
#KEEPITSIMPLE
THANK YOU
T: @inspiremartech
in: @inspiremartech
B: www.inspiremartech.com
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