Growing Business with Marketing Technology Innovation

GROWING BUSINESS WITH MARKETING

TECHNOLOGY,

FROM OPERATIONS TO I N N O V A T I O N

@inspiremartech

MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY,

KIMBERLY CLARK

MY DAUGHTER

MOBILE SHOPPER

3 YEARS

MONTESSORI SCHOOL

FAVORITE GADGET –

iPhone

FAVORITE APP - GILT

WORLD WE LIVE IN

We don’t believe in digital marketing, we believe in ‘Marketing in a Digital World’

Clive Sirkin, CMO of Kimberly Clark

“TECHNOLOGY IS AN ENABLER”

“TECHNOLOGY IS A MEANS TO AN

END”

INDUSTRIAL REVOLUTION, 1771

PICTURE OF STEAM ENGINE

STEAM AND RAILWAYS, 1829

STEEL, ELECTRICITY & ENGINEERING, 1875

BELL’S TELEPHONE, 1876

THE WRIGHT BROTHERS, 1903

1955

MOON LANDING, 1969

19361910 1983 2000

1970’s

EVOLUTION OF PCs & MACs

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=FrNBOjbziP3ohM&tbnid=iy_fi-5HtWoOiM:&ved=0CAUQjRw&url=http://www.ask.com/question/when-did-facebook-start&ei=WJV5U6GQN5aeyAT8koGYAw&bvm=bv.66917471,d.aWw&psig=AFQjCNEO8WKEXI5SJpi4ABpiUc5q7hIMoA&ust=1400563413004473

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=H95u2Xii-cnxbM&tbnid=Iz0c00o5SxQ_wM:&ved=0CAUQjRw&url=http://internetretailing.net/2012/03/and-joins-google-getmo-initiative-to-encourage-merchants-to-go-mobile/google-mobile-app-logo/&ei=rpV5U5n6B8SVyAT30YGoDg&bvm=bv.66917471,d.aWw&psig=AFQjCNGQiu0naNRCQBgv714u_7u8muaTmg&ust=1400563488503559

DEVICE REVOLUTION

DEVICE REVOLUTION

CONSUMER MOVING FASTER THAN MARKETERS

AND IN FULL CONTROL

TECHNOLOGY INFOGRAPHIC

SOCIO-ECONOMIC PARADIGM SHIFTS

&

THE GREAT SURGES

-BY CARLOTA PEREZ

RAISING KIDS IN A DIGITAL WORLD

IS TECHNOLOGY still JUST AN ENABLER

INSPIRING CREATIVITY?

CREATING NEW BUSINESS

MODELS

CREATING NEW CHANNELS

TECHNOLOGY IS THE NEW

EXPERIENCE

TECHNOLOGY IS DRIVING

INNOVATION

WHAT’S

UNDERNEATH

THE SHIFT

FROM OPERATIONS TO INNOVATION

MOST BRANDS

BUT THE RACE IS

ON

MARKETING INNOVATION LAB MODELS

HEADQUARTE

RSOUTPOST HQ VIRTUAL O/P VIRTUAL ACCELERATOR

MARKETING INNOVATION FOCUS AREAS

THE

CHANNEL

THE

PROMISE

THE

PRODUCT

THE PRODUCTINTERNET OF THINGS, WEARABLE, DATA

THE CHANNEL NEW BUSINESS MODELS & CHANNELS

THE PROMISECONSUMER EXPERIENCES & MEDIA

MINDSET & CULTURAL SHIFT

#DONTKILLTHEBUTTERFLY

1

FIRE VIDEO

https://www.youtube.com/watch?feature=player_detailpage&v=9jm4mD1Pzmg

#BECONSUMEROBSESSED

2

WHAT PROBLEM ARE YOU SOLVING

#BECURIOUS

3

SOMEONE DID

#MOVINGFWDISLESSRISKY

4

WHERE IS THE RISK?

#CELEBRATEFAILURE

5

“I have not FAILED,

I have just found 10,000

ways

that won’t work.”-Thomas Elva

Edison

#CONNECTTHEDOTS

6

ALL ABOUT CONNECTING THE DOTS

#BECOMEPISHAPED

7

$

#DATAANALYST

#FINANCE

0110#TECHNOLOGIS

T

#MARKETER

#CREATIVE

#CHANGEAGEN

T

#BRANDSTRATEG

Y

% %

#STORYTELLER

#KEEPITSIMPLE

THANK YOU

T: @inspiremartech

in: @inspiremartech

B: www.inspiremartech.com