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Server Density’s
“Stick Marketing”
DougMcIsaac.com
Why was this awesome marketing?
• VHS case made us go…
• ”VHS???”
• Or is it a game??
• Let’s open it….
Why was this awesome marketing?
• A handwritten note introducing us to
our rep…
• Made us ask…
”How much are we paying for this?”
What all was included?
• A cool case
• A handwritten note introducing us to our rep…
• A wax seal – very classy
• Some Earl Gray Tea
• A little notebook
• A sticker
• A Patch
Why was this awesome….
Why was this awesome?
• It was a total surprise – mailed from the
UK
• They know there target market
• Network guys who run servers
Awesome work Server Density!
www.DougMcIsaac.com
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