Google Analytics 101 for B2B

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Google AnalyticsWhat You Actually Need to

Know

Marketing without data is like driving with your eyes closed.- Dan Zarella, Social Media Scientist

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WHY GOOGLE ANALYTICS?It’s RobustIt’s Free

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GA DRAWBACKSData OverloadEasy to Mess UpNot 100% Accurate

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SETTING UP TRACKINGGoogle.com/Analytics

Google Tag Manager

Holds Third Party Codes

Google Analytics

Measures Traffic

Search Console

Measures Site Performance

1 2 3

GOOGLE ANALYTICS SETUP TIPS

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TIP 1: SETUP 3 VIEWS

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TIP 2: IP FILTERING

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TIP 3: INTERNAL SITE SEARCH

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TIP 4: GOAL TRACKING

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TIP 5: TROUBLESHOOT

Working Not Working

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KEY METRICSSessions Bounce RateConversionsConversion Rate

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SESSIONS

A Visit To Your Website

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BOUNCE RATESomeone left after seeing only 1 page

Average: 40% - 60%

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CONVERSIONSSomeone took action on your website

MICRO

Ex: Email Signup

MACRO

E.x: Contact Form

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CONVERSION RATERate that website visitors take action

Average: .5% - 2%

Big Data is not about the data

- Gary King, Harvard University

Google Analytics – What You Actually Need to Know

5 Things You Probably Want to Know

1. Where are our leads coming from?

2. When people come to the site are they finding what they are looking for?

3. Is all that money we are putting in the blog actually worth it?

4. Is social actually driving leads or is it more of a branding thing?

5. How are we doing in each region?

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WHERE ARE OUR LEADS COMING FROM?Report: Acquisition Overview

Search Engine Traffic

Comes Straight To Your Site

From Social Platforms

Traffic From Other Sites

Not Defined

From AdWords

Email Marketing

From Paid Display

How Many New Visitors Is Each Channel Bringing Your Website?

How Engaged Is that Traffic?

How Many Leads Does that Channel Drive?

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ARE PEOPLE FINDING WHAT THEY ARE LOOKING FOR?2 Reports: (1) Site Search Overview

(2) Landing Pages

Exact Internal Search Terms

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ARE PEOPLE FINDING WHAT THEY ARE LOOKING FOR?2 Reports: (1) Site Search Overview (2) Landing Pages

Page That People Enter Your Website On

Percentage of people leaving after 1 page &

not taking action.

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IS THE BLOG WORKING?Report: Landing Pages (Filtered for Blogs)

Filter only URLs with blog content

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IS SOCIAL PARTICIPAING IN DRIVING LEADS?Report: Social Acquisition

Which Platforms Are

Sending Traffic?

How Many Conversions

Are They Driving &

Contributing In?

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HOW ARE DIFFERENT REGIONS DOING?

Report: Geo Location

What Region is Driving Traffic?

How Engaged Is that Traffic?

Which Regions are Getting The Most Leads?

AUTOMATION

EMAIL

SHORTCUTS

Custom Dashboar

d

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FREE TEMPLATE

Dashboard Template:

https://analytics.google.com/analytics/web/template?uid=dVIFJilJQCqF3BWWD5QfjA

Thirsty For More?

I keep saying the sexy job in the next 10 years will be statisticans and I'm not kidding.

-Hal Varian, Google

Google Analytics – What You Actually Need to Know

BECOME GA CERTIFIED

What: Guided Self-Study to Earn a Google Analytics Certification Why: Be Able to Read Your Data When: Kicking of April at V9’s Offices

Google Analytics – What You Actually Need to Know

Volume Nine | www.V9SEO.com | info@V9SEO.com

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