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Getting Smart With Social Media
Keeping all your social media in sync
A quick guide for Real Estate Agents
Meet VIRTUALLY IN SYNC
Former R.E. Office Assistant
Video & Social Media Advocate
Expert user of YouTube
EDIE CLARKE Video & Social Media Virtual Assistant
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
Do you use social media to market your business?
Poll SURVEY
How often do you use it? Daily, Weekly, Whenever you think about it
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
As a Video VA or Social Video VA..I am an independent contractor who provides video production, social media and video marketing and consultation services to clients. My target market consists of Coaches, Trainers, Speakers, Authors and Real Estate Agents.
About ME
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
WHAT DOI DO
04Audio and
Video Production
03Social Media
Marketing
02Digital Media
Production
01Website
Maintenance
05Blog
Maintenance
06Webinar
Repurposing
07Consultant/
Trainer
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
How best to use
SOCIALMEDIA
Best PRACTICES
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
Post Great Content Be Consistent
Be Relevant, Interesting or Entertaining Use Social Ads
Promote Listings
Why Social Media is Important
VisibilityExposureMarketing
Easy Communication
Free Advertising
Build Relationships and Networking
Your Clients Expect It
The REASONS
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
Source: Realtor® Technology Survey Report 2012
Social Media will become a NECESSITY IN 2014
Google+
YouTube
Tout
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
1.26 billion users
1 billion users
359 million users
259 million users
1 billion users
150 million users
90 million users
70 million users
Source: Digital Marketing Ramblings
SOCIALNETWORKS
BEST
PLATFORMS
Excellent platform to use to promote your listings and grow your business
1.26 billion users
42% say Facebook is critical to
their business
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
1 billion users
60% use their phones to access
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
Create your
profile
Connect with friends,
family, clients and
colleagues
Join Communities
Use Hangouts to hold meetings
and tour properties
359 million users
32.9% of total social logins
are G+
GOOGLE+
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
According to Forbes.com Google+ will become a major factor in 2014
The world’s largest professional networking site
40% of users check LinkedIn
daily
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Page 03/35
200 million users
WHY AREVIDEO
& IMAGESIMPORTANT
51% of home shoppers use YouTube to
research homes
YOUTUBE
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
0%
10%
20%
30%
40%
50%
60%51%
41%37%
33%
Online Research UsageYouTube Brokerage Site Google Video Realtor.com et al
Source: The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google
1 billion users
MICRO-VIDEO APPS
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
Forbes.com predicts “we’ll witness the rise of micro-video”
Real-time video sharing will make it very easy for real estate professionals to visually speak to their followers.
IMAGE CENTRIC SITES
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
Visual content is essential to the real estate industry
Forbes also states that “image-centric networks will see huge success”
HOW TO MANAGEYOUR SOCIAL
MEDIA
How to MANAGE your Social Media
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
Do it yourself
Use Hootsuite
CREATE VIDEOS PROPERTY LISTING AGENT ABOUT ME NEIGHBORHOOD INSIGHT SELLER/BUYER TIPS LIVE PRESENTATIONS
How I can HELP
@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com
AUDIO/VIDEOSOCIAL MEDIA
SOCIAL MEDIA MANAGEMENT CREATE S.M. STRATEGY CREATE STATUS UPDATES CREATE A PRESENCE ON ALL
PLATFORMS
347-987-1299
@virtuallyinsync
www.facebook.com/VirtuallyInSync
www.google.com/+Virtuallyinsync
www.linkedin.com/in/virtuallyinsync
CONNECTWITH
ME
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