Getting Smart With Social Media: A Quick Guide For Real Estate Agents

Getting Smart With Social Media

Keeping all your social media in sync

A quick guide for Real Estate Agents

Meet VIRTUALLY IN SYNC

Former R.E. Office Assistant

Video & Social Media Advocate

Expert user of YouTube

EDIE CLARKE Video & Social Media Virtual Assistant

@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com

Do you use social media to market your business?

Poll SURVEY

How often do you use it? Daily, Weekly, Whenever you think about it


As a Video VA or Social Video VA..I am an independent contractor who provides video production, social media and video marketing and consultation services to clients. My target market consists of Coaches, Trainers, Speakers, Authors and Real Estate Agents.

About ME


WHAT DOI DO

04Audio and

Video Production

03Social Media

Marketing

02Digital Media

Production

01Website

Maintenance

05Blog

Maintenance

06Webinar

Repurposing

07Consultant/

Trainer


How best to use

SOCIALMEDIA

Best PRACTICES


Post Great Content Be Consistent

Be Relevant, Interesting or Entertaining Use Social Ads

Promote Listings

Why Social Media is Important

VisibilityExposureMarketing

Easy Communication

Free Advertising

Build Relationships and Networking

Your Clients Expect It

The REASONS


Source: Realtor® Technology Survey Report 2012

Social Media will become a NECESSITY IN 2014

Facebook

Twitter

Google+

LinkedIn

YouTube

Instagram

Tout

Pinterest


1.26 billion users

1 billion users

359 million users

259 million users

1 billion users

150 million users

90 million users

70 million users

Source: Digital Marketing Ramblings

SOCIALNETWORKS

BEST

PLATFORMS

Excellent platform to use to promote your listings and grow your business

1.26 billion users

42% say Facebook is critical to

their business

FACEBOOK


1 billion users

60% use their phones to access

Twitter

TWITTER


Create your

profile

Connect with friends,

family, clients and

colleagues

Join Communities

Use Hangouts to hold meetings

and tour properties

359 million users

32.9% of total social logins

are G+

GOOGLE+


According to Forbes.com Google+ will become a major factor in 2014

The world’s largest professional networking site

40% of users check LinkedIn

daily

LINKEDIN

@virtuallyinsync VirtuallyinSync www.virtuallyinsync.com Page 03/35

200 million users

WHY AREVIDEO

& IMAGESIMPORTANT

51% of home shoppers use YouTube to

research homes

YOUTUBE


0%

10%

20%

30%

40%

50%

60%51%

41%37%

33%

Online Research UsageYouTube Brokerage Site Google Video Realtor.com et al

Source: The Digital House Hunt: Consumer and Market Trends in Real Estate A Joint Study from The National Association of Realtors® and Google

1 billion users

MICRO-VIDEO APPS


Forbes.com predicts “we’ll witness the rise of micro-video”

Real-time video sharing will make it very easy for real estate professionals to visually speak to their followers.

IMAGE CENTRIC SITES


Visual content is essential to the real estate industry

Forbes also states that “image-centric networks will see huge success”

HOW TO MANAGEYOUR SOCIAL

MEDIA

How to MANAGE your Social Media


Do it yourself

Use Hootsuite

CREATE VIDEOS PROPERTY LISTING AGENT ABOUT ME NEIGHBORHOOD INSIGHT SELLER/BUYER TIPS LIVE PRESENTATIONS

How I can HELP


AUDIO/VIDEOSOCIAL MEDIA

SOCIAL MEDIA MANAGEMENT CREATE S.M. STRATEGY CREATE STATUS UPDATES CREATE A PRESENCE ON ALL

PLATFORMS

347-987-1299

@virtuallyinsync

www.facebook.com/VirtuallyInSync

www.google.com/+Virtuallyinsync

www.linkedin.com/in/virtuallyinsync

CONNECTWITH

ME