View
698
Download
0
Category
Preview:
Citation preview
v
A PRESENTATION BY MICHELLE DAVIESWECLICK MEDIA
ad:tech5 DIGITAL IMPERATIVES FOR 2016
vvv
1 - A story that matters
Stories are the glue that bring people together – only binding through emotion will define memories and the desire to contribute.
2 - Contextual experiences
The right product, to the right person at EXACTLY the right time.
3 - Mobile
Mobile will overtake desktop use – with apps consuming more time than ever before.
4 - AR, VR and Wearables
Engagement through interaction.
5 - SEO
Mobile, voice and structured data.
v
5 digital imperatives for 2016
1. Tell stories that matter
2. Be contextual
3. Make mobile a priority
4. Play with cool stuff
5. Get a handle on search
v
Thank you for listening.
Michelle Davies@sneakybeef@weclickmedia
Recommended