13
Financial Services 2.0 : 2012 Digital Impera8ves 7 Things Your Company Can Do Today to Effec8vely Acquire and Retain Customers

Cx interactive | 2012 digital imperatives dmfs

Embed Size (px)

DESCRIPTION

CX Interactive's presentation by David Alleyne-Martin at the DMFS 2012 Event in Toronto.

Citation preview

Page 1: Cx interactive | 2012 digital imperatives   dmfs

Financial'Services'2.0':'2012'Digital'Impera8ves!7'Things'Your'Company'Can'Do'Today'to'Effec8vely'Acquire'and'Retain'Customers!

Page 2: Cx interactive | 2012 digital imperatives   dmfs
Page 3: Cx interactive | 2012 digital imperatives   dmfs

Innovation

Page 4: Cx interactive | 2012 digital imperatives   dmfs

4

A Faster Horse

Page 5: Cx interactive | 2012 digital imperatives   dmfs

#!1!Align!Your!Business!Planning!Process!with!Data!

5

Page 6: Cx interactive | 2012 digital imperatives   dmfs

#!2!Enable!an!‘Innova=on!Channel’!

6

Page 7: Cx interactive | 2012 digital imperatives   dmfs

#!3!Focus!on!the!Mobile!Connected!Consumer!

7

Page 8: Cx interactive | 2012 digital imperatives   dmfs

#!4!Focus!on!Social!Conversa=ons,!not!Plaforms!

Page 9: Cx interactive | 2012 digital imperatives   dmfs

#!5!Focus!on!the!Consumer’s!Context!

Photo Via dullhunk on Flickr

9

Page 10: Cx interactive | 2012 digital imperatives   dmfs

#!6!Enable!Transparency!and!Authen=city!Across!Consumer!Touch!Points!

10

Page 11: Cx interactive | 2012 digital imperatives   dmfs

#!7!Design!and!Op=mize!for!CustomerRCentric!Experiences!

12

Page 12: Cx interactive | 2012 digital imperatives   dmfs

Summary!R!2012!Digital!Impera=ves!1.  Align Your Business Planning Process with Data

2.  Enable an 'Innovation 'Channel'

3.  Focus on the Mobile Connected Consumer

4.  Focus on Social Conversations, Not Platforms

5.  Focus on the Consumer’s Context

6.  Enable Transparency and Authenticity across Consumer Touch Points

7.  Design and Optimize for Customer-Centric Experiences

Page 13: Cx interactive | 2012 digital imperatives   dmfs

Thank!you!|!Ques=ons!+!Feedback!!

Join us at our booth today

Follow us on twitter: @CXInteractive Visit our Blog: http://artofdigital.ca Email me: [email protected]