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What TO DOAnd NOTThis holiday season
TO
DO
ma
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Can you hear me?
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AGENDA• Push vs Pull Marketing
• Do’s and Don’ts of Facebook Marketing• Facebook Post Ideas• Facebook Tips
• Do’s and Don’ts of Pinterest Marketing• Pinterest Pin Ideas• Pinterest Tips
• List Building Techniques
PUSH vs. Pull
Push marketingOutbound Marketing (Advertising)
Example(s):Paid Advertising, TV, Radio, Flyers, Direct Mail
Typically introduced OFFLINE
Is Disruptive / Less Engagement
PULL marketingInbound Marketing (Marketing)
Example(s):Social Media Marketing, Blogging, eBooks
Typically ONLINE method
Is USEFUL / Provokes Engagement
You need both
PUSH - to gain awarenessPULL - those in research phase”
GOALEngagement:• Like• Comment• Share• Take Action
DOPull Marketing
DON’TPush Market
1
DOPost Regularly
DON’TForget to
comment back
2
DODrive Traffic with
Paid Ads
DON’TExpect a lot of FREE Exposure
3
DOGrow Your Fan Base
DON’TForget to
Like Other Businesses
4
DOHave a Strategy
DON’TForget to Create a Sales and Marketing
Funnel
5
ide
as
Post a Contest
1
ide
as
Run a Promotion
2
ide
as
Promote a Giveaway
3
ide
as
Share Inspiration
4
ide
as
Be Useful
5
Use Facebook Custom Apps
GOALEngagement:• Re-Pin• Take Action
DOPin Interesting Images or Videos
DON’TForget to link back
to your website
1
DOVerify Your Website
DON’TForget to add the Pin
It Button
2
DOPin Regularly
DON’TForget to Re-Pin
3
DOCreate Specific &Interesting Boards
DON’TForget to Optimize• Use Keywords• Use specific titles
4
DORun Contests,
Promotions, and Giveaways
DON’TForget to add CTA’s
5
ideas
Share TIPS to better photos
1
ideas
2
Share TIPS to editing photos(with pre-recorded videos)
ideas
Use VINE to createfunny videos
3
ideas
Share tips to PRINTING photos
4
ideas
Run a contest or giveaway
5
DOHave Patience
DON’TGive Up!!!!!!
I’m Marketing Online...NO RESULTS!
So, why MARKET on Facebook and Pinterest?
To Build a LIST!!!!
But you must have a STRATEGY...
Instant SaleList
Building FunnelFree Offer Opt In / Landing
Page
Thank You / Instant
SaleEmail Follow Up Goal / SaleInstant Sale
Early birdSpecial pricing
$197Till October 5, 2014at 12 (noon) AZ Time
ONLY
$97
TAKE ACTIONAsk Yourself:
Why am I marketing on Facebook and Pinterest?
Develop a marketing strategy
Take advantage of the Early Bird Pricing
for the List Builders Program
http://yourmarketingcoachonline.com/list-builder/
http://yourmarketingcoachonline.com/list-builder/
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