Digital numbers in indonesia update version (landscape)

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Seno Pramuadji Digital Creative & Social Media

These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc

FEEL FREE TO WATCH!

TOTAL    POPULATION    

ACTIVE  INTERNET  USER  

ACTIVE  SOCIAL  MEDIA  USER  

ACTIVE  MOBILE  SOCIAL  USER  

DIGITAL  in  INDONESIA  

255,5M   72,7M   74M   64M  

Source:    We  Are  Social  SG  MAR  2015  

URBANISATION:  51%   PENETRATION:  28%   PENETRATION:  29%   URBANISATION:  51%  

female male

DEMOGRAPHIC

Source: : APJII, Profil Internet

Indonesia, 2014

51

49

Source: APJII

OCCUPATION  

TOP  ACTIVE  SOCIAL  PLATFORM  FACEBOOK

TWITTER

FB MESSENGER

GOOGLE+

LINKEDIN

INSTAGRAM

SOCIAL NETWORK

MESSENGER/CHAT APP

14

11

6

9

12

7

6

7

9

6

Source: We Are Social SG MAR 2015

WHATSAPP

SKYPE

PINTEREST

LINE

5.1  Hour  TIME  SPENT  ON  THE  INTERNET     Source: iNMOBI 2014,

We Are Social SG

Source: iNMOBI 2014, We Are Social SG

2,4  Hour  TIME  SPENT  ON  SOCIAL  MEDIA    

MONTHLY  MOBILE  USERS  

63M  People  Use  Facebook  

 Every  Month  In  INDONESIA  

ON  AVERAGE,    MORE  THAN  

69M  People  Use  Fb    Every  Month  In  Indonesia  

THAT'S    

89  Of  INTERNET    USERS  In  Indonesia  

Source: FACEBOOK  INTERNAL  2014  

Source: Social  Bakers,  Forbes    

500.000.000  Tweets  Per  Day  (2014)  

Source: Twi[er  Internal  

Twi[er  in  Indonesia  

Gender  

female male

55%  45%  

Age  

Occupa]on  Educa]on  

36  

37  

21  6  

1  

25-­‐34  

35-­‐44  

45-­‐54  

55-­‐64  

C-­‐suite:  

White  Collars  

Professionals  

Others  

25%  

41%  

20%  

15%  

University  PostGrad  

College  

University  Grad  

2nd  educa]on  

7%  

16%  

64%  

13%  

INDONESIA  USERS  

89%  18-­‐34  yo  

ACTIVE  USERS    Rises  

2X  Year  on  year  

INDONESIA  USERS  

89%  18-­‐34  yo,    

once  a  week.  FEMALE  DOMINANT  

Sumber:  Instagram  internal  

97%  

85%  CROSS  POSTING  TO  OTHERS  

SOCIAL  MEDIA    (TW,  FB)  49%  

USERS  BUY  PRODUCT  FORM  FOLLOWED    

ACCOUNT.    

MODE  &  TECH    PRODUCT  

Sumber:  TNS  

COMMENTS  and  TAG  FRIENDS  

Sumber:  TNS  

SHARING  TRAVEL  EXPERIENCE    SEARCHING  INFORMATION  &  NEW  TREND  

LOOKING  FOR  INSPIRATION  

TYPE  of  CONTENT:  SELFIE  FOOD  DISPLAY  PRODUCT  (buy/sell)  FAMILY  PICTURES  SPECIAL  EVENTS  PETS  NATURE  TRAVEL  MEME      

MEDIACONSUMPTION  

MEDIACONSUMPTION  

MEDIACONSUMPTION  

Seno  Pramuadji  

Maturnuwun!    Social  Media  &  Digital  Enthusiast  

@seno_pramuadji  

Seno  Pramuadji  

Seno  Pramuadji  

senopramuadji0101@gmail.com