Source: TechInAsia, ANTS 2015

Ph.D. Dinh Le DatCo-founder & CEO of ANTS

dat@ants.vn

•••• Vision:

ANTS’s vision is to unleash the

FULL ECONOMIC POTENTIAL OF DIGITAL media companies.

Mission:

ANTS – Southeast Asia’s leader in SMART automation digital advertising

technology and services

About:

ANTS is the leading technology-driven integrated internet advertising platform

in Vietnam. ANTS solutions provide a unique Software as a Service (SaaS)

platform by combining Demand Side Platform – Supply Side Platform,

which includes Data Management Technology and Extraordinary Insight

Engine (Founded in 2014).

ConfidentialSource: ANTS 2015

Dr. Dinh Le Dat – Co-founder & CEO of ANTS. Expert in Big Data/Data-Driven Marketing at FPT Corporation.

• Co-founder, CEO of ANTS – Big Data in Advertising and Data-Driven Marketing Solution (ANTS.vn).• Former Chief Technology Officer at FPT Online Service JSC. • I worked for Boeing-Luxoft Russia, FPT Online Service JSC, FPT Technology Innovation.• 15+ years in Internet Technology and Product EcoSystem experience including Social Network/ Social

Media (Banbe.net, Nhacso.net), Online News (VnExpress.net, Ngoisao.net), Games Online (Gate.vn), eCommerce (Sendo.vn) and Online Advertising (ANTS.vn, eClick.vn).

• 10+ years in Technical Architect of High Scalability for Web/Mobile & Big Data/Analytics in Digital Content and Online Advertising.

• Co-founder, Former CTO of Yola JSC – E-learning Platform (Yola.vn)• Awarded Ph.D. at M.V. Lomonosov Moscow State University with research “METADATA MODEL

ONTOLOGY FOR GEOSPATIAL DATA AND SERVICES”

(https://www.linkedin.com/in/dinhledat)

ConfidentialSource: ANTS, GDP Venture 2015

Confidential

255,461,124Total Population

83,600,000Internet Users

69,000,000Facebook Users

51% Urban & 49% Rural

27% Facebook Penetration

281,963,665Active Mobile Subscription

112% Mobile Subscription

Penetration

Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial

(6th world rank)

(4th world rank)

(3rd world rank)

33% Internet Penetration

Confidential

5H 27MAvg Time That Internet Users Spend Using The

Internet Each Day Using Desktop/Notebook

14%Mobile Internet Penetration of Total Population

2H 30MAverage Time Mobile Internet Per Day

Source: Global Web Index; US Cencus Bureau; WeAreSocial

Confidential

Source: APJII, Profil Internet Indonesia, December 2012

60-65

55-59

50-54

45-49

40-44

35-39

30-34

25-29

20-24

15-19

12-15

2.5%

3.1%6.0%

9.1%

10.1%

10.9%

11.8%

14.2%

11.6%

10.9%

9.9%

DIGITAL IMMIGRANT

This older generation knew

internet when they were an

adult. They often feel the

need to always learn to adapt

with the new technologies.

DIGITAL NATIVE

This younger generation born

and living in the internet era.

They tend to make trends in

cyberspace.

YEARS OLD

DIGITAL USERS IS

DOMINATED BY YOUNGER

GENERATION12-34 YEARS OLD(58.4%)

Confidential

281,963,665 Active Mobile Broadbands Subscription

32%Mobile Broadbands Subscription of Total

Population

52MActive Social Media Users Accessing from

Mobile Device

21%Penetration of Mobile Social from Total

Population

Source: US Census Bureau; WeAreSocial

Confidential

Confidential

Prepaid Users of Total Mobile

Subscription

Post Paid Users of Total

Mobile Subscription

3G Connection of Total

Mobile Subscription

281,963,665 Active Mobile Subscription

22%

1%

99%

0% 20% 40% 60% 80% 100% 120%

Source: GSMA Intelligence; WeAreSocial

Confidential

Smartphone Users Searching

for Local Information

Smartphone Users Researching

Product/Service from Their

Phone

Smartphone Users Who Have

Purchased from Their Phone

95.867.646 Smartphone Users

57%

95%

94%

34%

Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”

Smartphone Penetration as

% of Total Mobile

Subscription

Confidential

Digital Ad Spend: 2013-2018USD BN

15.5

2.1

0.6 0.2

19.0

2.3

0.8 0.4

22.4

2.4

1.0 0.7

25.1

2.6

1.2 1.2

27.3

2.7

1.5 1.9

29.2

2.9

1.8

2.9

0

2

4

22

30

China South Korea India Indonesia

2013 2014 2015 2016 2017 2018

Notes

1. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on those platforms; excludes

SMS, MMS and P2P messaging-based advertising

2. China excludes Hong Kong

Digital Ad Spend in Indonesia is expected to grow from USD 0.2 BN in 2013 to USD 2.9 BN in 2018 at 68% CAGR

Digital Ad Spending Growth Rate: 2013-2018

36.0%

7.0%8.0% 5.0%

33.0% 20.0%

70.0%75.0% 72.0%

66.0%60.0% 50.0%

13.9%8.4%

0%

20%

40%

60%

80%

2013 2014 2015 2016 2017 2018

China South Korea India

Source eMarketer, Jun 2014

Source eMarketer, Jun 2014

CAGR: 64%CAGR: 25%

CAGR: 7%

CAGR: 13%

ConfidentialSource: ANTS, SEMUT API 2015

ConfidentialSource: ANTS, SEMUT API 2015

Confidential

Confidential

Source: TechInAsia “Popular Shopping Online In Indonesia”

Online Forum & Classified

B2C Marketplace

Confidential

ConfidentialSource: www.acommerce.asia

Confidential

Source: eMarketer “Digital Buyer Penetration Across APAC”

0.56

1.04

1.79

2.6

15.40% 13.30% 9.80% 7.10%

2011 2012 2013 2014

Includes travel, diigital

download and event

tickets purchased via

any digital channel

(including online, mobile

& tablet exclude

gambling

*in billion US$

Percentage of change

Sales

(in billions)

ConfidentialSource: DailySocial; eMarketer

NOTE

Age 15+ include ATM payments, transfer of funds electronically to a specific bank account; transfer of money using the bank’s proprietary electronic payment network

Companies like JNE, First Logistics and RPX are among the first to offer cash on delivery (COD) solution for e-commerce

BANK TRANSFER IS THE MOST POPULAR PAYMENT SYSTEM

24%

30%

41%

70%

COD

Credit Card

Klik BCA

Trasfer

ANTS | FPT Corporation / FPT Technology Innovation / FPT Ventures

Hotline: +84 91 2323-911 / Office: +84 8 7301-9199 / dat@ants.vn / support@ants.vn

AntHill, 24.D6 Villa, Saigon Pearl Villas, 92 Nguyen Huu Canh Str.,

Ward 22, Binh Thanh Distr., HCMC, Vietnam http://ants.vn | http://fpt.com.vn / http://tech.fpt.com.vn / http://fptventures.vn

THANKS FOR

WATCHING