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Digital MarketingTips and Tricks
By Nicole Grodesky
What is digital marketing?
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers.
Seems simple, but we all know it’s not.
Nicole Grodesky
Tip #1 Define your goals.
More fans?
More leads?
More sales?
More engagement?
More subscribers?
Nicole Grodesky
Tip #2Plan your strategy.
*Turn on your demographic data in Google Analytics.
If your digital marketing goal is to get more social media followers and fans, then you must plan your strategy for that.
Key points:
Know your audience (B2B vs B2C)
Know their interests
Know their habitsNicole Grodesky
Social Media Trick
Posts with images or native video get twice the
engagement.
Use free tools. One of the best free tools is Canva.
Nicole Grodesky
Tip #3If you need a website I
recommend WordPress.org over WordPress.com
More security
More security
More versatility
Nicole Grodesky
TrickLead
GenerationIf your goal is to get more
subscribers, give them something for free.
Pop-ups drive 1375% more subscribers.
-Crazy Egg
Nicole Grodesky
Social Media Trick
If you want to get more visibility on Facebook or Twitter, do a giveaway.
Nicole Grodesky
Tip #4Blog regularly!
Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. - Hubspot
Nicole Grodesky
Tip #5Do keyword research for
blog topics ideas.
Nicole Grodesky
Blog Topic Trick
Use a blog topic generator to get the juices flowing.
Nicole Grodesky
Blog Topic Trick
Use a blog topic generator to get the juices flowing.
Nicole Grodesky
Social Media Trick
Use tools like MeetEdgar.com or Hootsuite
to manage your time.
*Schedule your posts!Nicole Grodesky
Social Media Trick
Use tools like MeetEdgar.com or Hootsuite
to manage your time.
*Schedule your posts!Nicole Grodesky
SkillsSign up to my newsletter on
nicolegrodesky.com for a free consultation.
Search Engine Optimization
Wordpress
Lead generation
Content strategy
Advertising (Google, Facebook)
Project Management
Nicole Grodesky
SourcesCanva: Free Design Tool
HubSpot : Idea Generator
Portant : Idea Generator
Crazy Egg : Conversion Rate Optimization
nicolegrodesky.com: Keyword Research for SEO
Hootsuite : Social Media Management
Meet Edger: Social Media ManagementNicole Grodesky
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