Data-Driven Marketing Roadshow eXelate - March 25, 2014

eXelate.com

@eXelate

Making data actionable

• 2014

• Alain Sanjaume• VP & Managing Director Europe,

eXelate• alains@exelate.com

• eXelate is the global data technology leader that makes digital experiences more relevant for consumers and more effective for marketers

smart data. smarter decisions.TM

• big data = noise

big data = noise

how to power smarter marketing decisions in a

big data world?

• smart data = actionable signal

smart data = signal

• smart data

• Smart Data checks

1. Data Quality

2. Data Scale

3. Real-time

4. Validation

5. Actionability

6. Resource-heavy

7. Flexibility

data trends

• consumers continue to digitize

• consumers continue to digitize

• when they use

• Key challengesMarketers are losing control of their consumers

Fragmentation of media: hard to reach

Ubiquity of data: hard to understand

Real-time nature of marketing: hard to react

• audience targeting becoming the norm

who employs it

in what % of their campaigns

• marketing is still about get, keep, and grow

about eXelate

The insights & analytics terminal thattransforms online & offline interactionsinto consumer insights

Custom modeling that scales yourseed audience to maximize branding& direct response campaign outcomesby up to 5X

Cloud infrastructure service that allowsanyone to connect their first-party datato 125 media platforms to drive reach,ROI and revenue

eXelate’s premium demo, interest and purchase intent data generated from over 5B device connections worldwide each month

For marketers seekinga comprehensiveunderstanding of theirconsumers

For custom modeling of your first party data for reach and retargeting

For first party data owners seeking to reach and retarget their audience anywhere

For agencies and platforms looking to maximize returnon audience targeting

eXelate powerssmarter digital marketing decisions worldwide throughour multiplatformdata management software andmassive dataeXchange.

products merging software + data

analyze

model & segment

activate

target

power

multi-platform data connectivity

patent protected software platform

self service tools

managed service solutions

5.2B unique device interactions monthly

125 Media platform integrations

22B monthly data connections madeplus hundreds of other exclusive data, publisher and marketer partnerships

Direct data partnerships in 7 countries

100+ employees in 7 offices worldwide

aggregated data from over 200 countries

technology massive infrastructure premium partners global

performance

#66, Forbes’America’s Most

PromisingCompanies 2014

The Real Top 15Venture CapitalDeals of 2012,

Tech Crunch 2013

#14 Internet Company,

Deloitte’s 2013 TechnologyFast 500™

AlwaysOn Media 100/Global 250 Top Private Companies,

AlwaysOn2010 -2013

leaders in privacy accolades

Thank you

Matt BennathanVP & Managing Director UK, eXelatemattb@exelate.com