Cashrewards Why We Do What We Do?

Why we do

what we do?

OUR MISSION IS CLEAR

Give Back

This is our lifeblood, our reason for being. Helping families with the increasing costs of

living. Supporting charities with both time and money. Giving back is its own reward

whether helping a colleague tackle a new problem or delivering crucial funding to a

charity or helping people save money.

HOW WE DELIVER VALUE

Save 5% on Fuel

Save 5% on Groceries

Save 10% on Alcohol

Save 5% on Air Travel

Over 700,000 Australians with a home loan potentially

‘at risk’ – Roy Morgan September ’16 http://www.roymorgan.com/findings/6965-high-reliance-on-two-incomes-to-repay-home-loans-potential-risk-201609191011

Our community spend on average $150 per order

They order over 1.6 times per month

They rate our service higher than Spotify and

Apple

https://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps

Saved me money, that's all that mattershttps://www.trustpilot.com/users/588714500000ff000a6fb2a5

We offer a market place where

consumers interact directly

with brands/retailers in a value

exchange around Purchase

Intent NOT eyeballs (Irrelevant

Ads)

CONSUMERS BRANDS / RETAILERS

Clever Technology

(Proprietary)

AD $$$’s

Measure

Cashrewards.com

AppNexus/ All

Programmatic

Display Facebook Ads

Google Ad

Exchange

Google AdWords

excluding “Brand”

Keywords

ROAS$1 : $10-$20

Nett

$1 : $4

Gross

$1 : $4

Gross

$1 : $3

Gross

$1 : $4

Gross

Payment Terms

Post Paid 60

days after

cooling off

Pre Pay Pre Pay Pre Pay Pre Pay

Include

cancelationsYes No No No No

Viewability /

Ad Fraud

100% / 0% Bot

Traffic

50% Viewable

/14% Bot Traffic

50% Viewable

/14% Bot Traffic

50% Viewable

/14% Bot Traffic

100% Viewable /

7-14% Bot Traffic

Conversion Rate 20-80% 0.1% 1% 0.1% 3%

Relevancy / User

clicks

High / Click

Measurement

Low /

Impression

Measurement

Low /

Impression

Measurement

Low /

Impression

Measurement

High / Click

Measurement

Cashrewards Industry Recognition 2016

FINALISTS IN:WINNERS:

MediaFeatured in

Website Traffic Experian Hitwise 2016

3x more visits than Coles Flybuys eStore: Source Experian July 2016

2x more sales than Virgin Velocity eStore: Source eBay July 2016

0

100000

200000

300000

400000

500000

600000

700000

800000

900000

1000000

Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16

Flybuys eShops eStore - Velocity Frequent Flyer Qantas Points Online Mall

Pricepal.com.au Ebates TopCashBack

Cashrewards

21x

CUSTOMERS love Cashrewards.com

https://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps

Richer brand experience

• Example of image content in

carousel1

Richer brand experience

• Example of Youtube content

embedded into page1

Content Copy Tenancy

• Add 500 words of your content to store pages on both mobile and desktop

• Add 5 images

• Embed 1 Youtube video

• AUD$500 per month or

• AUD$5,000 per year (paid up front)

• Update content 6x per year

• Could use Vendor Funded Content

What is a browser push notification?

• We can send push message

into all the different browsers

• We have over 25,000 people

opted in and growing fast

How do Amazon use it?

• We can send push message

into all the different browsers

• We have over 25,000 people

opted in and growing fast

Amazing Alexa Echo!

$49.99 + 8% Cashrewards

https://www.cashrewards.com.au/AMAZON

Benefits of push messaging

• Benefit #1: improving brand recall. Push messaging is a fantastic tool for reminding

prospects of your brand / product, when they are not logged into Cashrewards.com ...

• Benefit #2: Improved conversion rates. ...

• Benefit #3: Audience targeting. ...

• Benefit #4: Improves relevancy of ads. ...

• Benefit #5: Great for limited time offers. ...

Costs

• $0.5 CPC

• $1000 min spend

• Average CTR 20%

Extended Reach Remarketing -What is it?

Your brand page on

Cashrewards.com

We insert your

Facebook, Google or

DoubleClick

remarketing pixel

Person visit/searches

for Dan’s on

Cashrewards site.

Benefits of remarketing

• Benefit #1: improving brand recall. Remarketing is a fantastic tool for reminding prospects

of your brand. ...

• Benefit #2: Improved conversion rates. ...

• Benefit #3: Audience targeting. ...

• Benefit #4: Improves relevancy of ads. ...

• Benefit #5: Reduce loss.

Costs

• $200 fee set up

• $200 per month trial

• CPM $15 thereafter

Retail Environment is Changing – NORA

Online sales

continue to

grow strongly

In store

growth is

stagnant

15.5% v 1.5%

Brands build the automated email work flow

• In market segments can be

created by your Account

Manager

• Here is an example of one for

Lenovo

• Once built automation kicks in

• Can be frequency capped

• Pay per message sent

Wait 1 months

Benefits of in market segment automation

• Benefit #1: show your offer to people engaging with you competitors brands...

• Benefit #2: Improved reach campaigns. ...

• Benefit #3: Competitor Audience targeting. ...

• Benefit #4: Improve contextual messaging of emails. ...

• Benefit #5: Great for activating new customers. ...

Costs always on – can be capped

• $1000 set up fee one off fee

• $200 min monthly fee

• $0.5 per email

• Min spend on request

1click

MERCHANTS’ PROMOTION

CASHREWARDS ON SITE MESSAGING DRIVES PURCHASE

ADVERTISER ON SITE PROMOTION

ON MARKETPLACE

PROMOTION

Next steps

• Vendor funding budgets

• Media budgets

• We chat offers

• Meet with Woolworths and Trevor Solomon on We Chat