Why we do (or don't do) what we do (or don't do)

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    12-Jul-2015

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  • Why we door dont dowhat we door dont do.

    michael.duah@gmail.com@michaelduah

    PHXDW 2012: here + now

  • Why we do (or dont do) what we do (or dont do)

  • Why we do (or dont do) what we do (or dont do)

  • Me: a brief case study

  • Ive always had high hopes for myself...

  • professionally or as a designer(picture of tanner woodford)

  • financially

    (richard branson on an island)

  • spoiler alert: I dont have an island or a PhD.

  • Ive had my successes.

  • but,

  • I was a shitty misguided student.

  • **approximate measurement

  • ok, so basically

    EVERYONE.

  • but also for things we really care about...

  • we all want to be a better .

    In the future:

  • WWD(ODD)WWD(ODD)...

  • MOTIVATION.

  • MOTIVATION = doing something

  • MOTIVATION inspiration, passion, hope, personality

  • hang in there

    hang in there, buddy!

  • MOTIVATION = doing something

  • MOTIVATION = doing something

    just play along with me...

  • you.

  • goal.

  • motivation: exerting effort toward a goal

  • X

  • procastination: exerting effort toward one goal instead of another

  • 2 key perceptions:

  • whether you think you can or you cant...

  • lose 25 pounds

  • lose 1 pound

  • whether you think you can or you cant youre right.

    Henry Ford, cognitive researcher crotchety tycoon.

  • second,

  • $WIIFM?

    :

  • note:this is the lamest slide in the presentation,

    I swear.

  • attainment

    designer black turtleneck

  • $:

    expectancy for success

    value

  • the magic equation:

  • expectancy (for success)

  • expectancy (for success)

    X

  • expectancy (for success)value (for the task)X

  • expectancy (for success)value (for the task)X

    MOTIVATION.

  • high

    highlow

    low

    expectancy

    value

  • high

    highlow

    low

    expectancy

    BOREDOMvalue

  • high

    highlow

    low

    expectancy

    BOREDOM

    ANXIETY

    value

  • Why we door dont dowhat we door dont do.

    michael.duah@gmail.com@michaelduah

    PHXDW 2012: here + now

  • high

    highlow

    low

    expectancy

    BOREDOM

    ANXIETY

    FLOW

    value

  • perfect concept

  • high

    highlow

    low

    expectancy

    BOREDOMNOPE.

    ANXIETY FLOW

    value

  • medieval poetry

  • Q:

  • Q: Where do they come from?

  • A: Your past...

  • eventspeopleexperiencescultureetc.

    WHAT.

  • WHAT.

    reasoninganalysisattributions

    WHY.

  • WHAT.

    self conceptself efficacyhopes/fearsdreams...

    WHY.

    WHO.

  • WHAT.

    WHY.

    WHO.

  • past present future

  • its that simple.*

  • some bad news:

  • *its not that simple.

  • changing behavior is tricky.

  • WHAT.

    WHY.

    WHO.

  • change gets harder the farther you go back...

  • gigantic brains

    this is your brain...

  • accounts manager

  • brain synapses.

  • think of it like this:

  • WHAT.

    WHY.

    WHO.

  • the good news...

  • or,

  • what this all had to do with design, anyways:

  • these perceptions...

    past present future

  • are just perceptions.

  • here + now.

  • we all want to be a better .

    In the future:

  • here + now.

  • here + now.

  • Trust me. I finished this presentation this afternoon...

  • here + now.

  • Here + now, I am a better learner.

  • Here + now, I am a better co-worker.

  • Here + now, I am a better designer.

  • Here + now, I am a better citizen.

  • Here + now, I am a better husband.

  • Here + now, I am a better thinker.

  • Here + now, I am a better hugger.

  • Here + now, I am a better uncle.

  • Here + now, I am a better lover.

  • Here + now, I am a better flosser.

  • Here + now, I am a better failure.

  • Here + now, I am a better dreamer.

  • Here + now, I am a better BFF.

  • Here + now, I am a better forgiver.

  • Here + now, I am a better Valentine.

  • Here + now, I am a better taxpayer.

  • Here + now, I am a better booty-shaker.

  • Here + now, I am a better cheerleader.

  • Here + now, I am a better storyteller.

  • Here + now, I am a better man.

  • Here + now, I am a better human being.

  • Here + now, we are all better people.

  • Why we door dont dowhat we door dont do.michael.duah@gmail.com

    @michaelduah

    here + now.