Braid Workshop for Women: Finding Your Social Media Strategy

Welcome!

Hi, I’m Dani

Last Month…Social Platforms

Facebook is cool!

Edgerank, engage and FB will like you

Go where the audience is

Why go social?

Find Your Strategy

Who’s posting the good stuff?

ENGAGE

Where do I start? Start by asking yourself the following:

Do I have the time?

Do I have the resources?

Where is my audience?

Fill out your profile

Professional

Cohesive

Serious...ly awesome and ready to engage!

Show... don’t tellWhat have you done? Optimize with keywords Keep it funky fresh Keep it personal, personable and up-to-date

Find your voice & Tone

Ask...If your brand was a person what kind of personality would they have?

If your brand was a person, what is their relationship with the customer?

Describe in adjectives what your brand is NOT

Who is similar to you?

What do you want the customer to think?

You now have a voice!You’ve found your voice and tone

Voice is the mission.

Tone is what you do

Thrill and DELIGHT THEM and they will return the same to you.

KARMA...believe in it.

Pick Your Strategy Remember: strategy is all about audience and niche What works for me won’t necessarily work for you But the little engine that could put it perfectly: try,

try again.

1.Awesome/Quality Content2.Timing3.Ideal Frequency

Let’s get Visual

VISUAL CONTENT IS KING

PhotosHashtags

VideosQuotes

Links back to websiteThird party content from other people, tag them Q’s and polls on twitter Anything that’s relevant to your voice and tone

Start here…Every other day on Facebook

AdsInstagram 2-3 times a day Twitter 5 times a day (including tweets and

retweets)

BE CONSISTENT

Timing9-11 G+ 1-4 PM FB 1-3 PM on Twitter 5-6 PM on LinkedIn 5-6 PM Instagram Figure out when your audience is online

Tools you’ll #Love Hastagify.mePablo by BufferAdobe Creative Buzzsumo Hootsuite to scheduleGoogle News

Trending Hashtags Trending topics Free stock photo sites: Pexel, 123rf, unsplash, gratisography, and moreCool holidays and days of the month

Here’s what a social media calendar looks like ;)

With more content and detailed info for your audience, of course!

TRY IT YOURSELF

Try, try again!