View
512
Download
0
Category
Preview:
DESCRIPTION
Affiliate marketing is a wonderful but tough business. There's the challenge of working with longtail publishers, the challenge of getting incremental value from powerful coupon and cashback sites and coordinating with your other digital marketing efforts in SEO, PPC, content marketing, display and even your native ads. This deck, designed for just a 20 minute presentation, is deigned to answer the question; "Do marketing agencies offer extra value?" Implicitly we wonder whether affiliate networks are neutral enough to run an account or able to coordinate with other marketing.
Citation preview
ADDING VALUEJ U LY 2 0 1 4
Andrew GirdwoodMedia Innovations Director
Andrew.Girdwood@DigitasLBI.com@AndrewGirdwood
• DigitasLBi’s Media Innovation Director
• Worked with brands of all shapes, sizes and requirements
• An affiliate• A geek
Who the hell am I?
Incremental sales
Incremental data
Sales the brand would naturally get
Sales marketing can reach
Sales just out of reach of marketingSales being stolen by competitors
Incremental sales
Data the brand would naturally get
Data marketing can reach
Data just out of reach of marketingData being stolen by competitors
Incremental data
Brand
In-House Tech
TrackerNetwork
Agency
Where do agencies fit?
We’re all publishers
1. Expertise2. Integration3. Relationships4. Tech5. Creative6. Innovation
6 areas of agency value
Ask your agency for 5 recommendations for your affiliate tool kit.
1. Expertise takeaway
Ask your agency for ideas on how a SEO project can help support affiliates.
2. Integration takeaway
Ask your agency about their most recent event for publishers.
3. Relationships takeaway
4. Tech takeaway
Ask for help.
5. Creative takeawayVice President of Shiny Things!
Bob, the art grad.
6. Innovation takeaway
Ask for a landscape of the future presentation.
Trends
Impartial
Negotiation Strength
Image credits
• https://www.flickr.com/photos/oscar_return/9194311386/• https://www.flickr.com/photos/droetker0912/5542920908/• https://www.flickr.com/photos/stendueland/13688422355/• https://www.flickr.com/photos/carbonfish/4280231834/• https://www.flickr.com/photos/st3f4n/4420831134/• https://www.flickr.com/photos/bwats2/182891457/• https://www.flickr.com/photos/61423903@N06/7382239368
/
Thanks!
Where to find me:@AndrewGirdwood
Recommended