Affiliate marketing is a wonderful but tough business. There's the challenge of working with longtail publishers, the challenge of getting incremental value from powerful coupon and cashback sites and coordinating with your other digital marketing efforts in SEO, PPC, content marketing, display and even your native ads. This deck, designed for just a 20 minute presentation, is deigned to answer the question; "Do marketing agencies offer extra value?" Implicitly we wonder whether affiliate networks are neutral enough to run an account or able to coordinate with other marketing.
Text of Affiliate Huddle - The Value Agencies bring to Affiliate Marketing
AD D IN G VALU E J U LY 2 0 1 4 Andrew Girdwood Media Innovations Director Andrew.Girdwood@DigitasLBI.com @AndrewGirdwood
DigitasLBis Media Innovation Director Worked with brands of all shapes, sizes and requirements An affiliate A geek Who the hell am I?
Incremental sales Incremental data
Sales the brand would naturally get Sales marketing can reach Sales just out of reach of marketing Sales being stolen by competitors Incremental sales
Data the brand would naturally get Data marketing can reach Data just out of reach of marketing Data being stolen by competitors Incremental data
Brand In-House Tech TrackerNetwork Agency Where do agencies fit?
Were all publishers
1. Expertise 2. Integration 3. Relationships 4. Tech 5. Creative 6. Innovation 6 areas of agency value
Ask your agency for 5 recommendations for your affiliate tool kit. 1. Expertise takeaway
Ask your agency for ideas on how a SEO project can help support affiliates. 2. Integration takeaway
Ask your agency about their most recent event for publishers. 3. Relationships takeaway
4. Tech takeaway Ask for help.
5. Creative takeaway Vice President of Shiny Things! Bob, the art grad.
6. Innovation takeaway Ask for a landscape of the future presentation.