Embed Size (px)
Citation preview
1
Stanford d School
Huddle | January 20 2014
stanford entrepreneurialaffordabilityD E S I G N F O R E X T R E M E
2
Stanford d School
Huddle | January 20 2014
MaslowHierarcHy of needs
Abraham Maslow,
Father of Humanist ic
Psychology
3
Stanford d School
Huddle | January 20 2014
Why is the design of great products and spaces solely focused on the most affluent 10% of the world population? - COOPER-HEWITT, NATIONAL DESIGN MUSEUM
4
Stanford d School
Huddle | January 20 2014
Design for the Other 90%cooPer-HeWiTT,naT ionaL desiGn MUseUM
Exhib i t in 2007
5
Stanford d School
Huddle | January 20 2014
Out of PovertyPaul PolakWHaT Works WHen TradiT ionaL aPProacHes fa iL
Essent ia l ly, 25 years of f ie ld
research has shown the top
down intervent ions favored by
the west have utter ly fa i led,
of ten leav ing greater poverty
in the i r wake. Understand-
ing the s i tuat ion of the dol-
lar a day poor f rom the in-
s ide is the only way - he lp ing
the entrepreneur ia l in nature
wi th imaginat ive help in smal l
steps
6
Stanford d School
Huddle | January 20 2014
Stanfordd School ExtremeenTrePreneUriaL desiGn for exTreMe affordabiL iTy
Human centered, prototype
dr iven approach to innovat ion
Mindsets:
• Bias Towards Act ion
• Be Mindfu l of Process
• Focus on Human Values
• Col laborate across
Boundar ies
• Prototype towards a
Solut ion
• Show, Don’t te l l
7
Stanford d School
Huddle | January 20 2014
MeetClaytonWHiTe MoUnTainaPacHe Tr ibe, az
Champion of renewed,
heal thy l ives in a f ractured
community
current ly character ized by
poverty, unemployment,
i l l i teracy, substance abuse,
obesi ty, malnutr i t ion,
hopelessness, and suic ide.
His people need to re learn
the o ld ways, inc luding
farming the land they have.
8
Stanford d School
Huddle | January 20 2014
CommunityCenterf irsT iTeraT ion
Convent ional Community
Center
Computer Lab, L ibrary, Mul t i -
purpose space, Ki tchen, Ex-
erc ise/Game area.
Expensive, requi r ing funding
campaign and in danger of
being v iewed as something
f rom the outs ide.
9
Stanford d School
Huddle | January 20 2014
Empathy leads the wayWHaT is MosT needed for reaL cHanGe?
Interv iews, Empathy, Anaysis, Analogous exper iments
V is i torsNeed to encounter farming as approachable, memorable to engage instead of being con-sumed with media and le f t depending on food stamps
PartnersNeed to demonstrate a smal l , quick win because they are one of the few inspi rat ional models for success and eff i -cacy.
10
Stanford d School
Huddle | January 20 2014
CommunityCentersecond iTeraT ion
Exist ing bui ld ing f rame inf i l led by f loor ing, shading, tables, seat ing, outdoor cooking area with t radi t ional oven.
Designed to be constructed by the Tr ibe, inc luding fabr icat ing e lements for very low cost and di rect sense of ownership and se l f suff ic iency.
Center focusing on Agr icu l ture educat ion, Cooking c lasses, Farmers Market, Community ce lebrat ions.
farming as community
building
11
Stanford d School
Huddle | January 20 2014
Everythingcarries the messageinsTrUcTions HeLP Too
12
Stanford d School
Huddle | January 20 2014
NewBeginningsWHiTe MoUnTainaPacHe Tr ibe
13
Stanford d School
Huddle | January 20 2014
Extreme byDesignMoVie V ieWinG
14
Stanford d School
Huddle | January 20 2014
Design ThinkingBoot campTry oUT d scHooL desiGn THinkinG
