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5 SEO Mistakes You Can Fix Today These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites. Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings. We will cover... 1) Duplicate Content Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings. 2) Keyword Theming Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming. 3) Competitor Tracking Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them) 4) User Experience Optimization It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation. 5) Images Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images. Our SEO Team will guide you through all of these and drop in a few more. If you need more help, we are here for you and will provide with a free SEO Website Review. Inbound Marketing Agents SEO Team E: agent@inboundmarketingagents.com W: www.inboundmarketingagents.com P: 615.600.4790
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Today’s SEO Team Two ways to ask questions today…
Type your question into the question pane in the right side bar.
Twitter - #SEOMistakes
1.
2.
Jeff EvansSEO Manager
Katie RedmondSEO Specialist
Bill FaethCo-Founder, CEO
#SEOMistakes
Keywords & Links
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Duplicate Content1
What is duplicate content?
Google’s definition:“Duplicate content generally
refers to substantive blocks of content within or across
domains that either completely match other
content or are appreciably similar. Mostly, this is not
deceptive in origin.”
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How do I locate duplicate content?
www.siteliner.com
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The results.
Drill down to see that this page has 66% duplicate content.
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This is the actual duplicate content.
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So, how is my website affected by this?
Lose your original content to Omitted Results:1.
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Multiple duplicate links means diluted link juice:2.
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Traffic Loss3.
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How do I fix it
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Write 100% original content on every single page of your website!
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2 Keyword Theming
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What are Keyword Themes?
Keyword themes are groups of related keyword
terms that are grouped together based off of one
main keyword phrase.
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Why are keyword themes valuable?
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Google now believes you are trying to "keyword stuff" a page when you use the same phrase over and over
again.
You must now find relevant keyword phrases that compliment your main phrase and use multiple variations on each and every page of content.
What if I don’t use keyword theming?
This can lead to your site not ranking well, or worse yet, this guy can pull your
site from the results all together!
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Matts Cutts Head of Google’s Web Spam Team
Now What?
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In order to use the Google Keyword Planner, you’ll need to have a
Google AdWords account.
If you don’t have one already, you can set one up at
www.Adwords.Google.com
First you need to access the Google Keyword Planner.
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Just follow the prompts, enter some basic information about you and your business, and you’re ready to go.
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Next, login to your Google Adwords account.
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You’ll be presented with four different tools within the Google Keyword Planner (under “What would you like to
do?”):
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Enter that keyword into the field labeled “your product or service”:
And click “Get ideas”:
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3 Competitor Tracking
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Putting Your Competitors into the Google Keyword Planner
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4 User Experience Optimization
SEO can help bring traffic to your site, but how do you convert traffic into
leads & sales?
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1. Tell visitors exactly what you’re offering
2. Tell them why they need it
3. Make is easy for them to get it
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Examples of a great user experience.
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1. Tell visitors exactly what you're offering. The world's #1 project management tool.
2. Tell them why they can't live without it. Easy to use, reliable and it just works.
3. Tell them what they need to do to get it. Give Basecamp a try - It's free for 60 days
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Examples of a bad user experience.
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• No I didn't cut out the navigational menu. There is none!
• Modern designs of what?
• I need to give you my email address to just access your website?
I don't think so!
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• Red font color, contrasting color scheme, and confusing navigation leads to a bad user experience.
• Users find it difficult to read and navigate.
• Besides, when you open the site you hear a man starting to speak. Pre loading audio is a big no no.
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User Experience Summary
• Always have a clear "call to action" on your homepage.
• Think “what do I want a visitor to do next” and guide them to the next step?
• Your design concept should be easy to navigate. The less work a visitor has to exert the better!
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5 Image Optimization
Don’t
Do
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Why Optimizing Your Images is Important
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of web shoppers who have trouble with web site performance say they won’t return to the site to buy again
79%
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44% of them would tell a friend if they had a poor experience shopping online
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Google "PageSpeed Insights"
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Ouch, looks like a slow site!
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An easy tool to optimize images
Smush.it by Yahoo
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Do image filenames and alt text still matter?
YES
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The filename - Search engines look at the image filename to see whether it provides any clues to the content of the image.
So if the image is about organic coffee, name the file organic-coffee.jpg.
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Image alt text - Again this is a place to enrich your images with targeted keywords.
Here is an example for organic coffee:<img alt="organic coffee" src="http://example.com/organic-coffee.jpg">
Both help to reinforce the major keyword themes of the page.
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Word of warning!
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Make sure the filename and the alt text reflects the content of the picture, and not artificially emphasized keywords unrelated to the image!
This can be pegged as keyword stuffing.
Leave the stuffing for Thanksgiving.
Bad things have happen to good people.
More SEO Resources
http://bit.ly/1hFd7wi
http://bit.ly/1laTLDs
Thanks.
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