Embed Size (px)
DESCRIPTION
Top 5 SEO mistakes in B2B marketing.
Citation preview
Top 5 SEO Mistakesin B2B Marketing
@WebMarketing123#wm123
Audio: Access code: Enter PIN # on your screen
SEO’s Influence on the B2B Buying Cycle
#wm123
From roi.com.au
SEO Annual Budget
#wm123
Which SEO Tactics Are Effective?
#wm123
Top 5 SEO Mistakes for B2B
#wm123
The first mistake is …not knowing you have a problem.
Let’s review a few real-life examples.
Top 5 SEO Mistakes for B2B
#wm123
#1. Using wrong keywords.
a. Using “company keywords”, not “customer keywords”.
b. Not using enough long-tail keywords.
Top 5 SEO Mistakes for B2B
#wm123
#2. Missing keywords in content and text links
You can do more than just make sure it appears in your
content. Use keywords in your: Title tags
Headings
Paragraph titles
Keywords in body copy
Anchor text in links
Image alt text
Not good: “Click Here for more information.”
Better: “Read our CRM Software Resource Guide for more information.”
Top 5 SEO Mistakes for B2B
#wm123
#3. Using content that search engines can’t read.
Many B2B websites use a lot of design techniques that can slow down search bots and hide crucial keywords. Do not use the same title tags for every page of your website, simplify your URLs, and avoid using too much Flash.
Top 5 SEO Mistakes for B2B
#wm123
#4. Not creating fresh content.
…and making it easy for others to link to it:
RSS Twitter Facebook & LinkedIn status Facebook & LinkedIn groups Networks & Media: Digg, Delicious StumbleUpon Flickr YouTube
Top 5 SEO Mistakes for B2B
#wm123
#5. Being Activity-focused, not outcome-focused.
For example, meta keywords tag. Google never supported it. All it is is free info for your competitors. Guaranteed there are items on your SEO to-do list like this that aren’t worth doing. Be outcome-focused, not activity-focused. Focus on what matters.
Top 5 SEO Mistakes for B2B
#wm123
1. Using “Company” Words vs. “Customer” Words
2. Missing keywords in content and text links
3. Using content that search engines can’t read.
4. Not creating new content.
5. Being Activity-focused, not outcome-focused.
How to Make Your Site SEO-Friendly
#wm123
What Does SEO Bring to the Table?
#wm123
Live Site Analysis
Scatterplot of SEO Tactics
#wm123
Questions?
View the Slides at http://slidesha.re/top5seob2b
Contact Us for a detailed Custom Analysis of your website!
Please contact:
Mark Powers(800) 619 [email protected]
Search Engine Marketing – A Perspective
Contact Information
@WebMarketing123#wm123
