12 Tactics To Boost Engagement on Social Media

12 TACTICS TO BOOST ENGAGEMENT ON SOCIAL MEDIA

A N D R I A K A P L A N , H E Y N O W ! M E D I A

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• 3 Strategists• 1 Digital

Marketing Strategist

• 1 Project Manager

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We build business identities from

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1. SURVEYS & POLLS

Twitter's survey platform is better than ever as it allows you to Tweet out a question with four answer choices.

1. SURVEYS & POLLS

Facebook Polls are a bit different as there is an app install where you can build your own poll.

2. GET THE CONVERSATION STARTED AND CONTRIBUTE TO IT

• 620 Million Facebook Groups

• Over 2 Million Groups on LinkedIn

3. OFFER INCENTIVES• Whether you're

in retail, food, or B2B, offering incentives works!

4. RESPOND QUICKLY & THOROUGHLYKeep the conversation going by interacting. If they have a question, answer it thoroughly.

5. GET INVOLVED IN THE WORLDA great way to show that your company is in tune with the world is to showcase charities or non-profits you support.

6. SHARE CUSTOMER STORIESShow customer appreciation by showcasing customer stories on your social media sites.

7. USE IMAGESAlways post with photos, it gives people a reason to stop and stare which leads to further engagement!

8. INCORPORATE CALL-TO-ACTIONSWhen engaging with your audience, focus on a single call-to-action.

9. BE CONSISTENT & FREQUENTPlan out your social media or at least pick certain days to post certain things. If you're highlighting customers or new products choose a day each week or month to do this. This will show your audience consistency and gives your core-followers something to look forward too.

10. ADD SOCIAL PLUGINS TO YOUR WEBSITE

11. HOST SOCIAL MEDIA CONTESTSHosting social media contests are a great way to grab the attention of your audience. You can do this on any social media site and even post days prior to the actual contest to build momentum.

12. PAY-TO-PLAY SOCIAL MEDIAAccording to Facebook, the average brand post is seen by just 16% of the page's followers. With that being said, for a small cost you can boost posts on Facebook and gauge the feedback.

QUESTIONS?

Source: winkle.eu

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