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#engagefenway
Boost your Mobile StrategyBryan Spitzer, Sr. SEJustin McManus, Sr. SEJamie Aliperti, Sr. Director, SE
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• Organizational Landscape– Org structure influences approach
• Winning Strategies
Today
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Which kind of Organization are you part of?
Matrixed Collaborative
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Which kind of Organization are you part of?
Matrixed Collaborative
#engagefenway#engagefenway
Which kind of Organization are you part of?
Matrixed Collaborative
#engagefenway#engagefenway
Which kind of Organization are you part of?
Matrixed Collaborative
#engagefenway#engagefenway
Which kind of Organization are you part of?
Matrixed Collaborative
#engagefenway#engagefenway
Where do you “sit” in the organization?
ProductMarketing
Development Sales
Growth/Analytics
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Who is accountable to the App?
Product
Marketing
Development
Sales
Growth/Analytics
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Who is accountable to the App?
Product
Marketing
Development
Sales
Growth/Analytics
#engagefenway#engagefenway
Where do you “sit” in the organization?
ProductMarketing
Development Sales
Growth/Analytics
#engagefenway#engagefenway
Common Shifts into Mobile…Web to Mobile
• Web To Mobile– Web comprises the vast
majority of revenue or connections
– Activity and teams created for necessities in web
• Verticals– Hospitality– Entertainment– Financial Services
web
data
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Common Shifts into Mobile…Email to Mobile
• Email To Mobile– Email comprises the vast
majority of revenue or connections
– Activity and teams created to execute scale in digital marketing
• Verticals– Brick n’ Mortar Retail– eCommerce
web
data
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Common Shifts into Mobile…Data to Mobile
• Data To Mobile– Non-digital efforts comprised
the vast majority of revenue or connections
– Activity and teams created to expand into digital (bootstrap)
• Verticals– Media– Lifestyles
web
data
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Common Shifts into Mobile…Mobile First
• Mobile First– Mobile conversion comprises
the vast majority of revenue or connections
– Activity and teams born in digital
• Verticals– Gaming– Lifestyles– Retail
web
data
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• Mobile data is different, embrace the change– Measurable conversion is king– Machine learning is becoming table stakes– “Push” is the gateway to app engagement, responsibility is paramount
• Retention is the best indicator of long-term success – “Value” is the new bottom line– Retention creates conversation opportunity– Onboarding will make/break your dreams and goals
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What we’ve learned and what we see in winners
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What is keeping you up at night…• How does mobile assist me in achieving top
goals?
• How should I message users?
• How do we stay relevant?
• How do we best retain users?
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• Goals Based MarketingLet’s talk about your wining strategy
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• Goals Based MarketingLet’s talk about your wining strategy
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THANK YOU
Contact us at [email protected] [email protected]
[email protected]#engagefenway
