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10 Tips for Effective
B2B Story Telling
We already know story telling worksin the world of retail content
marketing
But story telling can also be a vital tool in B2B marketing
How do you create stories That work when marketing
To B2B Customers?
The Problem…
Let’s take a look…
Be Well WrittenTip #1
Be Well WrittenTip #1
• Make every sentence and every word count
Be Well WrittenTip #1
• Make every sentence and every word count
• Use language that is the right level for your prospects
Be Well WrittenTip #1
• Make every sentence and every word count
• Use language that is the right level for your prospects
• Don’t let them dismiss what you are saying because of a few
silly grammatical errors
Keep The Reader Enthralled
Tip #2
Keep The Reader Enthralled
Tip #2
• Every sentence should be built with the aim of making the
prospect read the next sentence
Keep The Reader Enthralled
Tip #2
• Every sentence should be built with the aim of making the
prospect read the next sentence• Don’t give it all away at the
start… keep them wanting more
Capture Their ImaginationTip #3
Capture Their ImaginationTip #3
When you know who your customers are you can reach
them on an emotional, as well as an intellectual level
Make Them ThinkTip #4
Make Them ThinkTip #4
• When people have to think they become more engaged and
interested in what you say
Make Them ThinkTip #4
• When people have to think they become more engaged and
interested in what you say• You can also cause them to
take ownership of an idea
Teach Them SomethingTip #5
Teach Them SomethingTip #5
People love to learn something new… and they will consider you
an expert if you are the one teaching it!
Contain The TruthTip #6
Contain The TruthTip #6
People are buying a real product or service – so make sure you
aren’t dealing in fantasy but real truths
Build ConfidenceTip #7
Build ConfidenceTip #7
Your stories are a chance to build the credibility and authority of
your brand – use it!
Don’t Leave DoubtsTip #8
Don’t Leave DoubtsTip #8
• Nagging doubts or a sense of something lacking leads to lost
sales
Don’t Leave DoubtsTip #8
• Nagging doubts or a sense of something lacking leads to lost
sales• The only real way to find out if
this is the case is to test it on other people
Make It ShareableTip #9
Get a load of this!
Make It ShareableTip #9
Let others spread the word – make sure the content and stories you create are easily
shareable via Facebook, Twitter & Email etc.
Leave Them Wanting MoreTip #10
They thought he was crazy building his website like this…
They were stunned when they saw why.
(Find out what he did in our next B2B Slideshare!)
Now put the magicinto action!
Want more like this?
to be teleported magically
across the web!
Click!
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