10 Mind Blowing Search Marketing Statistics

Search Marketing

10 Stats That Will

Blow Your Mind

A SMA MARKETING presentation

You Can’t Afford To Ignore Search Marketing

Let’s start by me asking you a simple question:

What do you do when you need answers to a question?

You Can’t Afford To Ignore Search Marketing

You SEARCH!(Google Most Likely, but I’m trying to be unbiased.)

So do your prospects, and I have the stats to prove it!

1. Search is More Efficient

85% of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic.

2. Mobile is Now

Mobile advertising in the U.S. totaled $17.73 billion in 2014, with mobile search spending accounting for

more than half of that total, or $9.02 billion.

3. Paying to Play

90% of brand marketers expect to significantly increase their paid search investments next year.

4. Mobile Take Over

By 2018 mobile search spending will reach $28.41 billion, or 85.9 percent, of the U.S. digital search

advertising market.

5. Because Google Says So

Google holds a staggering 67.6 percent of the U.S. search engine market share. Bing remains at a distant second with 18.7 percent.

6. A Growing Industry

Over all search spend in the U.S. grew by 9 percent year-over-year, with most of the increase

com ing from click growth.

7. A Mobile Focus

Much of the growth in paid search can be attributed to increased advertiser focus on mobile devices, including both

tablets and smartphones.

Spend share on mobile devices continues to climb on a quarter-over-quarter basis, with overall mobile spend share

reaching 29 percent.

8. Don’t Forget Social

More than 1 billion search queries are made a month on Facebook.

9. That’s Almost 100%

93% of online experiences begin with a search engine

.

10. SEO is Very Important

Seventy percent of the links search users click on are organic.

BONUS!

Search is the No. 1 driver of traffic to content sites, beating social media by more than 300 percent.

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