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Contents:

1. What is Twitter

2. Twitter User Base

3. Stats From IPO

4. Using Twitter for Business

5. About Us

1

Company Info:

Name: Twitter Inc.

Founded: March 21, 2006

Based in: San Francisco, CA, USA

Founder: Jack Dorsey, Noah Glass,

Biz Stone, Evan Williams

Chairman: Jack Dorsey

CEO: Dick Costolo

Industry: Internet

Revenue: $1,403 million (2014)

Employees: 3,600 (2015)

2

User Base:

• Twitter has more than 288 million active users.

• Twitter would have been the 12th largest worldwide, if itwas a country.

• Average time spent on Twitter is 170 minutes/month.

• Average number of follower per user is 208.

• 80 percent users are tweet from mobile devices.

• Around 20 million Twitter accounts are said to be fake.

• About 92% of international brands tweet more than once aday; 36% prefer sharing links.

3

IPO Stats:

• It went for public in 2013, raising around $1.82 billion.

• 85 per-cent of Twitter's revenue comes from adverts:Promoted Tweets, Promoted Trends and PromotedAccounts.

• Remaining 15% comes from licensing agreements thatgive businesses higher access to its tweet stream.

• Twitter enjoyed $40 billion market value in Dec 2013.

• Current market capitalization stands at $30.66 billion.

• In 2014, its revenue stood at $1,403 million

• Twitter’s share price stands at $49.41 (Feb 27,2015)

Twitter for Business

Twitter for Business

• 92% businesses use Twitter for business and tweet more

than once a day.

• Tweets with link tend to receive 46% more engagement.

• Use some marketing automation tool to automate your

content sharing exercise.

• TweetDeck, HootSuite and BufferApp are some of the Free

automation tool you can use to schedule tweets.

• Sponsored tweets can yield 35% growth in social leads.

• Use Lists to reach out, search, and interact with followers.

• Track your reputation using search option.

Try Makesbridge ‘s

Marketing Automation Engine

to Achieve Your Business Goals Fast!

www.makesbridge.com | sales@makesbridge.com | 1-866-991-7227

Part 5

Makesbridge is a multi-tasking marketing automation platform that

offers email marketing, sales automation, mass emails, nurture

tracks, tight integration with CRM (Salesforce/NetSuite etc.) and

complete marketing intelligence.

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