15
Search Marketing 10 Stats That Will Blow Your Mind SMA MARKETING presentation

10 Mind Blowing Search Marketing Statistics

Embed Size (px)

Citation preview

Page 1: 10 Mind Blowing Search Marketing Statistics

Search Marketing

10 Stats That Will

Blow Your Mind

A SMA MARKETING presentation

Page 2: 10 Mind Blowing Search Marketing Statistics

You Can’t Afford To Ignore Search Marketing

Let’s start by me asking you a simple question:

What do you do when you need answers to a question?

Page 3: 10 Mind Blowing Search Marketing Statistics

You Can’t Afford To Ignore Search Marketing

You SEARCH!(Google Most Likely, but I’m trying to be unbiased.)

So do your prospects, and I have the stats to prove it!

Page 4: 10 Mind Blowing Search Marketing Statistics

1. Search is More Efficient

85% of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic.

Page 5: 10 Mind Blowing Search Marketing Statistics

2. Mobile is Now

Mobile advertising in the U.S. totaled $17.73 billion in 2014, with mobile search spending accounting for

more than half of that total, or $9.02 billion.

Page 7: 10 Mind Blowing Search Marketing Statistics

4. Mobile Take Over

By 2018 mobile search spending will reach $28.41 billion, or 85.9 percent, of the U.S. digital search

advertising market.

Page 8: 10 Mind Blowing Search Marketing Statistics

5. Because Google Says So

Google holds a staggering 67.6 percent of the U.S. search engine market share. Bing remains at a distant second with 18.7 percent.

Page 9: 10 Mind Blowing Search Marketing Statistics

6. A Growing Industry

Over all search spend in the U.S. grew by 9 percent year-over-year, with most of the increase

com ing from click growth.

Page 10: 10 Mind Blowing Search Marketing Statistics

7. A Mobile Focus

Much of the growth in paid search can be attributed to increased advertiser focus on mobile devices, including both

tablets and smartphones.

Spend share on mobile devices continues to climb on a quarter-over-quarter basis, with overall mobile spend share

reaching 29 percent.

Page 11: 10 Mind Blowing Search Marketing Statistics

8. Don’t Forget Social

More than 1 billion search queries are made a month on Facebook.

Page 12: 10 Mind Blowing Search Marketing Statistics

9. That’s Almost 100%

93% of online experiences begin with a search engine

.

Page 13: 10 Mind Blowing Search Marketing Statistics

10. SEO is Very Important

Seventy percent of the links search users click on are organic.

Page 14: 10 Mind Blowing Search Marketing Statistics

BONUS!

Search is the No. 1 driver of traffic to content sites, beating social media by more than 300 percent.

Page 15: 10 Mind Blowing Search Marketing Statistics

Turn Your Site in a Search Marketing Machine

We have created a comprehensive and practical guide to help you maximize your website and turn into a 24/7 search marketing machine.This eBook Covers:• Identifying your audience• How Design Impacts Conversions• SEO• Creating CTA's, Landing Pages & Forms• Lead Nurturing• Understanding the Right Metrics

Get Your FREE copy today!