View
489
Download
0
Category
Preview:
Citation preview
Date: July 2010
How To Be A Fashion 2.0 Diva In 6 Easy StepsSource: 4Fashionistas Blog Post - Barbara Elizabeth Rudd
The Fashion Industry Is Among the Last to Grasp and Embrace Web 2.0 – the Social Web
Content Push To push content, web 2.0
marketers use blogs, podcasts, webinars and RSS.
User-Created Material Components of user-created
material are the forum, wiki, video and user review.
Connecting People Connecting people is the final
web 2.0 tool. This part involves the social network, community, the virtual world and collaboration.
Key Elements Of Web 2.0
Fashion 2.0 Is All About the Adaptation of Web 2.0 Tools Into the Fashion World
Photo: AP
So … Where Do You Begin?
The Following Are 6 Steps That Will Get You Started
LISTEN
Research
Target
Engage
Share
Analyze
Keep in Mind Web sites should be usable, useful and desirable
Relationships are built on interactions
Work towards creating a positive experience.
And ... Voilà, You’re on Your Way to Becoming an Amazing Fashion 2.0 Marketing Maven!
Website: www.theBlizzrdGroup.comTwitter: @TheBlizzrdGroupFacebook: facebook.com/pages/The-Blizzrd-Group-TBG/37345703471
Blog: www.4Fashionistas.wordpress.comTwitter: @4FashionistasFacebook: www.facebook.com/pages/4Fashionistas/136826893011331
ENGAGE | RESPOND | DELIVER
Recommended