BarkWorld Expo 2010 - Presentation - Leslie May, Pawsible Marketing

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UTILIZING SOCIAL M

EDIA

TO MARKET Y

OUR PET

BUSINESS

LESLIE MAY, F

OUNDER, PAWSIBLE MARKETI

NG

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How many of you….

Raise your paw!

How many of you own or work for a pet business?

How many would like to or are just starting a pet business?

How many are from the non-profit sector?

How many want to learn more about maximizing your pet’s online presence?

How many are utilizing social media?

How many are happy with the results of their social media activity?

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What is social media?social media

so·cial me·di·a (n) technology channels that enable individuals to create and build relationships with a large and vast community of other individuals to collaborate, engage, entertain, educate, share and interact for mutual benefit.

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Why social media?• It’s where your customers and potential customers

are.• Provides instant two way communication with your

publics.• Spreads the word about your product/service beyond

one on one communication.

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Why social media?• Allows your customers/prospects to get to know you.• Helps you build long lasting customer relationships.• Creates ‘champion customers’ that recommend you to

others.

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What can it do for your business?• Provide an opportunity to reach a broader audience of

potential customers.• Expand your customer base.• Keep your business, products and services top of mind.• Keep customers up-to-date on new products/services,

specials and more.• Build your brand.• Increase sales.

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Social media sites!FacebookYouTubeTwitterBlogMySpaceLinkedInFlickr

And there are more!

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Ten key steps for an effective social media program!• Define your goal for utilizing social media.• Concentrate on social media sites that work

specifically for your business.• Build your brand across all of your social media sites.• Promote you’re social media on all of your

sites/pages.• Build and develop relationships and ‘champions’

within your target audience.

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Ten key steps for a good social media program!• Engage and build respect.• Recommend & promote your products/services in a

constructive and conversational way. • Use it • Measure it.• Have fun!

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Measure it!• Define your measurement objective.• Track• Trend• Evaluate• Refine and revise…

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Questions?Raise your paw!