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Five Keys to an Engaged &
Innovative Culture
Carrie VanstonVP of Communications
Co-Director, Blogger, MiniTrends Project cvanston@tfi.com
Technology Futures, Inc.MiniTrends Product
(512) 258-8898www.MiniTrends.com www.TFI.com
March 7, 2015
2015
Five Keys to an Engaged &
Innovative Culture
Carrie VanstonVP of Communications
Co-Director, Blogger, MiniTrends Project cvanston@tfi.com
Technology Futures, Inc.MiniTrends Product
(512) 258-8898www.MiniTrends.com www.TFI.com
March 7, 2015
4
Staying Innovative means keeping on
top of emerging trends!
The most important creative and imaginative resource:
Employees
5
We want our companies to
Value us as individuals
Care about our opinions and ideas
Always striving to improve
Have a purpose connecting us to something larger 6
Purpose Categories
The Good: Service to others
The True: Discovery and furthering human knowledge
The Beautiful: Excellence and creativity
The Heroic: Change/improve the world
-Source: Conscious Capitalism by John Mackey and Raj Sisodia
7
The Good
The True
The Beautiful
The Heroic
Purpose Statements
Southwest Airlines: To give the people the freedom to fly
National Instruments: Changing the way engineers address the biggest challenges we face today.
BMW: To enable people to experience the joy of driving
American Red Cross: Enabling Americans to perform extraordinary acts in the face of emergencies 8
Five Keys to an Engaged & Innovative Culture
9
Key 1: Find & Engage
10
What are MiniTrends?
MiniTrends are Emerging Trends that promise to be significant in 2-5 years
but are not widely appreciated and so offer great business
opportunities.
11
Team Representative
Regular Schedule
On-Going
Recorded and Shared
Inclusionary Tactics12
Scanning & Searching
13
Search Strategies Follow the Money
Follow the Leaders
Examine Limits
Consider Human Nature
Take Note of Demographics
Analyze Frustrations
Search for Convergence14
Follow Leaders
15
Photo: Clipart.com (Vital Images)
• Agriculture /Forestry
• Arts & Entertainment
• Recreation
• Biotechnology
• Manufacturing
• Commercial Printing
• Computer Software
• Consumer Services
• Education Sector
• Electric Power
• Transmission
• Finance & Insurance
• Food Manufacturing
• Government
• Health Care
• Insurance
• Lodging
• Magnetic & Optical
• Manufacturing
• Nonprofit Institutions
• Oil & Gas
• Petroleum & Coal
• Pharmaceutical
• Professional Services
• Real Estate
• Religious Organizations
• Rental & Leasing
• Retail
• Semiconductor
• Manufacturing
• Telecommunications
• Manufacturing
• Transportation Services
• Water & Sewer Utilities16
Your Industr
y Leaders
Photo: Clipart.com (Vital Imagery Ltd.)
Analyze Frustrations
Photos: Clipart.com (Vital Images)
17
$40 Fee for Late Return of Video
Reed Hastings creates video rental system modeled after athletic club fees
for services
18
Keeps growing by staying on top of emerging trends!
Search for Convergences
19
Photos: Clipart.com (Vital Images)
Search for Convergences
Mason Arnold noted increasing interest in:
• Organically grown food
• Locally grown food
• Reducing time spent in shopping
Result:
The Greenling Company 20
Key 2: Inspire & Advocate
21
Useful Information Sources
Two-thirds comes from conversations with colleagues.
Of the third found in literature, half are recommended by colleagues
22
The more people you are involved with, the more good ideas!
Conferences Presentations Workshops Programs Professional Groups Community
.
23
Key 3: Connect & Interact
24
Laughter, Caring, Fun
Founded on September 4, 1998
Guiding principles:
- You can make money without doing evil
- You can be serious without a suit
- Work should be challenging and the challenge should be fun 25
• Playrooms, special lunch-rooms
• April Fools antics and Easter Egg Hunt
• New employees called Noogles andmust wear special baseball caps 26
Time off forInnovation
(20% for individual projects)
Results: Half of all new products, including Gmail, Google News, Orkut, AdSense)
27
Key 4: Analyze & Collaborate
28
Access and Choose Best
Opportunity Wheels
Nominal Groups
Delphi Studies
Drivers and Constraints
Surveys 29
Opportunity Wheel
A technique for utilizing the intuition, judgment, and knowledge of a group to identify the first and higher order impacts of:
• Trends
• Decisions
• Events
• Strategies
30
Cost of Oil Drops
to $50 Per Barrel
Other industries
get workers
Increased temporary
labor
Reduction in work force
Reduced insurance
claims
Reduced tax base
Increased use of autos
Increased congestionClimate
change impacted
Airfares lowered
Possible new
insurance clients
Lower Business transpor-
tation costs
Possible loss on
insurance clients
Increased fossil fuel burned
Less interest in
more efficient products
Less investment in new sources
People leaving
state
Increased government involvement
Recession in Texas
Exploration moves to
other areasIncreased international instability
Stronger position versus OPEC
Some energy
companies may fail
Some support
companies may fail
Domestic production
falls
Heating costs
lowered
Costs of plastics reduced
More on-shore manufac-
turing
Increased discretionary
income
Lower travel costs
Sample Opportunity Wheel
31
From Texas Mutual Agent Advisory
Council Meeting, 2014
Oil Falls to $50 a Barrel
A
B
C
D
E
F
Decreased demand for
alternate energy
solutions Negative impact on
Texas economy
Less import of oil
Loss of revenue in
oil industry
Decreased cost of
gasoline & heating fuel
Manufac-turing costs
reduced
Key 5: Incorporate & Repeat
32
Potential Applications New Products, Processes,
or Ventures
Improvements in Products or Processes
Acquisition
Partnering 33
Considerations Size
Nature
Goals
Resource
34
Best Resource is Engaged Workforce!
Image Source: Talentkeepers.com
35
Five Keys to an Engaged & Innovative Culture
36
Five Keys to an Engaged & Innovative Culture
Engaged & Innovative
CultureEngaged & Innovative
Culture
37
MINITRENDS Book Includes: 7 Ways to Search
8 Places to Search
9 Sample MiniTrends
4 Ways to Select MiniTrends
4 Ways to Develop
MiniTrends Plan
13 Ways to Put Plan into Action
38
Services: • Workshops
• Training
• Facilitation
• Presentations
• Consulting
Resources: • MINITRENDS: How Innovators & Entrepreneurs Discover & Profit
From Business & Technology Trends by Dr. John Vanston and Carrie Vanston
• MiniTrends Website
39
Engage & Innovative!
Photos: TFI MiniTrends
Five Keys to an Engaged &
Innovative Culture
Carrie VanstonVP of Communications
Co-Director, Blogger, MiniTrends Project
cvanston@tfi.com
Technology Futures, Inc.MiniTrends Project (512) 258-8898
www.MiniTrends.com www.TFI.com
March 7, 2015
40
Innovation Keeps You Ahead of Curve!
41
2015
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