PCA15 - Five Keys to an Engaged & Innovative Culture

Five Keys to an Engaged &

Innovative Culture

Carrie VanstonVP of Communications

Co-Director, Blogger, MiniTrends Project [email protected]

Technology Futures, Inc.MiniTrends Product

(512) 258-8898www.MiniTrends.com www.TFI.com

March 7, 2015

2015


Innovative Culture


Co-Director, Blogger, MiniTrends Project [email protected]

Technology Futures, Inc.MiniTrends Product

(512) 258-8898www.MiniTrends.com www.TFI.com

March 7, 2015

4

Staying Innovative means keeping on

top of emerging trends!

The most important creative and imaginative resource:

Employees

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We want our companies to

Value us as individuals

Care about our opinions and ideas

Always striving to improve

Have a purpose connecting us to something larger 6

Purpose Categories

The Good: Service to others

The True: Discovery and furthering human knowledge

The Beautiful: Excellence and creativity

The Heroic: Change/improve the world

-Source: Conscious Capitalism by John Mackey and Raj Sisodia

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The Good

The True

The Beautiful

The Heroic

Purpose Statements

Southwest Airlines: To give the people the freedom to fly

National Instruments: Changing the way engineers address the biggest challenges we face today.

BMW: To enable people to experience the joy of driving

American Red Cross: Enabling Americans to perform extraordinary acts in the face of emergencies 8

Five Keys to an Engaged & Innovative Culture

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Key 1: Find & Engage

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What are MiniTrends?

MiniTrends are Emerging Trends that promise to be significant in 2-5 years

but are not widely appreciated and so offer great business

opportunities.

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Team Representative

Regular Schedule

On-Going

Recorded and Shared

Inclusionary Tactics12

Scanning & Searching

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Search Strategies Follow the Money

Follow the Leaders

Examine Limits

Consider Human Nature

Take Note of Demographics

Analyze Frustrations

Search for Convergence14

Follow Leaders

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Photo: Clipart.com (Vital Images)

• Agriculture /Forestry

• Arts & Entertainment

• Recreation

• Biotechnology

• Manufacturing

• Commercial Printing

• Computer Software

• Consumer Services

• Education Sector

• Electric Power

• Transmission

• Finance & Insurance

• Food Manufacturing

• Government

• Health Care

• Insurance

• Lodging

• Magnetic & Optical

• Manufacturing

• Nonprofit Institutions

• Oil & Gas

• Petroleum & Coal

• Pharmaceutical

• Professional Services

• Real Estate

• Religious Organizations

• Rental & Leasing

• Retail

• Semiconductor

• Manufacturing

• Telecommunications

• Manufacturing

• Transportation Services

• Water & Sewer Utilities16

Your Industr

y Leaders

Photo: Clipart.com (Vital Imagery Ltd.)

Analyze Frustrations

Photos: Clipart.com (Vital Images)

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$40 Fee for Late Return of Video

Reed Hastings creates video rental system modeled after athletic club fees

for services

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Keeps growing by staying on top of emerging trends!

Search for Convergences

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Photos: Clipart.com (Vital Images)

Search for Convergences

Mason Arnold noted increasing interest in:

• Organically grown food

• Locally grown food

• Reducing time spent in shopping

Result:

The Greenling Company 20

Key 2: Inspire & Advocate

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Useful Information Sources

Two-thirds comes from conversations with colleagues.

Of the third found in literature, half are recommended by colleagues

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The more people you are involved with, the more good ideas!

Conferences Presentations Workshops Programs Professional Groups Community

.

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Key 3: Connect & Interact

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Laughter, Caring, Fun

Founded on September 4, 1998

Guiding principles:

- You can make money without doing evil

- You can be serious without a suit

- Work should be challenging and the challenge should be fun 25

• Playrooms, special lunch-rooms

• April Fools antics and Easter Egg Hunt

• New employees called Noogles andmust wear special baseball caps 26

Time off forInnovation

(20% for individual projects)

Results: Half of all new products, including Gmail, Google News, Orkut, AdSense)

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Key 4: Analyze & Collaborate

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Access and Choose Best

Opportunity Wheels

Nominal Groups

Delphi Studies

Drivers and Constraints

Surveys 29

Opportunity Wheel

A technique for utilizing the intuition, judgment, and knowledge of a group to identify the first and higher order impacts of:

• Trends

• Decisions

• Events

• Strategies

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Cost of Oil Drops

to $50 Per Barrel

Other industries

get workers

Increased temporary

labor

Reduction in work force

Reduced insurance

claims

Reduced tax base

Increased use of autos

Increased congestionClimate

change impacted

Airfares lowered

Possible new

insurance clients

Lower Business transpor-

tation costs

Possible loss on

insurance clients

Increased fossil fuel burned

Less interest in

more efficient products

Less investment in new sources

People leaving

state

Increased government involvement

Recession in Texas

Exploration moves to

other areasIncreased international instability

Stronger position versus OPEC

Some energy

companies may fail

Some support

companies may fail

Domestic production

falls

Heating costs

lowered

Costs of plastics reduced

More on-shore manufac-

turing

Increased discretionary

income

Lower travel costs

Sample Opportunity Wheel

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From Texas Mutual Agent Advisory

Council Meeting, 2014

Oil Falls to $50 a Barrel

A

B

C

D

E

F

Decreased demand for

alternate energy

solutions Negative impact on

Texas economy

Less import of oil

Loss of revenue in

oil industry

Decreased cost of

gasoline & heating fuel

Manufac-turing costs

reduced

Key 5: Incorporate & Repeat

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Potential Applications New Products, Processes,

or Ventures

Improvements in Products or Processes

Acquisition

Partnering 33

Considerations Size

Nature

Goals

Resource

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Best Resource is Engaged Workforce!

Image Source: Talentkeepers.com

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Engaged & Innovative

CultureEngaged & Innovative

Culture

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MINITRENDS Book Includes: 7 Ways to Search

8 Places to Search

9 Sample MiniTrends

4 Ways to Select MiniTrends

4 Ways to Develop

MiniTrends Plan

13 Ways to Put Plan into Action

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Services: • Workshops

• Training

• Facilitation

• Presentations

• Consulting

Resources: • MINITRENDS: How Innovators & Entrepreneurs Discover & Profit

From Business & Technology Trends by Dr. John Vanston and Carrie Vanston

• MiniTrends Website

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Engage & Innovative!

Photos: TFI MiniTrends


Innovative Culture


Co-Director, Blogger, MiniTrends Project

[email protected]

Technology Futures, Inc.MiniTrends Project (512) 258-8898

www.MiniTrends.com www.TFI.com

March 7, 2015

40

Innovation Keeps You Ahead of Curve!

41

2015

Leadership & Management

PCA15 - Five Keys to an Engaged & Innovative Culture