Stockhouse.com for Investor Relations

Stockhouse.com for Investor Relations

What is Stockhouse.com?

One of the oldest Social Networks focused on public

companies

A popular tool of stock promoters especially in the small-

cap investment sector

A Canadian-focused network that has spread to the US

A notable source of conversations about small-cap

investments and public companies

Stockhouse’s Reputation

Stockhouse’s Reputation

Generally positive but has gone through cycles

Over-use by promoters means many IR professionals have

gone away from it

Google and Yahoo love Stockhouse’s content and rank

it regularly in search and forum results

Very good for Junior companies looking to get exposure

Reach: Alexa Traffic

Reach: Alexa Traffic

Shows that Stockhouse.com is one of the largest

communities of investors on the web

More traffic comes to Stochouse.com from users in the US

than users in Canada

The audience is very loyal with almost 90% of visitors

returning at least once per week

Full Alexa Stats

Reach: Audience Demographics

Reach: Audience Demographics

The average user is:

Over 45

Male

College Educated

Accessing Stockhouse from work

Reach: Blogs, News and Forums

Reach: Blogs, News and Forums

Major search engines index social and forum content

from around the web

Stockhouse.com’s pages regularly appear in blog and

forum search results

Anyone searching for your company in blog, news and

discussions can find this content

All conversations that are visible should be monitored

Reach: Content Aggregators

Reach: Content Aggregators

CAs like Google and Yahoo Finance pull content from

around the web to compile your company profile

This includes data like; press releases, director profiles and

company contact details

Google aggregates forum content in products like

Google Places

If Google and Yahoo finance start using forum content from Stockhouse, you want it to be positive

Do You Need Stockhouse?

Why Stockhouse thinks you need them…

Do You Need Stockhouse?

Stockhouse thinks so and has a product offering for public

companies to advertise on.

Their product includes:

Email News “Blasts”

Featured Articles

Display Ads

Videos

Are any of these effective in creating an audience?

Where Stockhouse Fits

Where Stockhouse Fits

Email Blasts have lost their effectiveness due to

unsolicited SPAM

Ad Placements on Stockhouse don’t benefit from the

same targeting that Facebook and Google Ads do

Stockhouse does have value if you know how to use it,

but not via either of these methods

Monitoring Conversations

Monitoring Conversations

Check Stockhouse daily for signs of conversation about

your company

Create a profile so you can respond to forum posts

Track profiles owned by partners and competitors for the

latest on what’s happening in your industry

Find potential stakeholders who are discussing your

partners and competitors

Respond to Qs

Respond to Qs

Daily monitoring should mean that no question on your

company profile goes un-answered for more than 24 hrs

Provide references in your answers as much as possible

Link out to sections of your website and corporate

information when responding

Enter conversations that are left blank by your

competitors and potentially create stakeholders…

Create Visibility

Create Visibility

Get in front of active Investors

Be seen as visible on multiple Social Networks

Get your content into Google blog, forums and news

search results

Create website traffic through linking

Develop relationships and brand advocates

Conclusion

While we don't recommend spending hours a day sifting

through the chatter on Stockhouse.com, we definitely see

some value to being on this Social Network.

For more info on both passive and active strategies that

your company can employ, please contact us on:

Email: get@irsmartt.com

Website: irsmartt.com/contact