Stockhouse.com for Investor Relations

What is Stockhouse.com?

¤  One of the oldest Social Networks focused on public companies

¤  A popular tool of stock promoters especially in the small-cap investment sector

¤  A Canadian-focused network that has spread to the US

¤  A notable source of conversations about small-cap investments and public companies

Stockhouse’s Reputation

Stockhouse’s Reputation

¤  Generally positive but has gone through cycles

¤  Over-use by promoters means many IR professionals have gone away from it

¤  Google and Yahoo love Stockhouse’s content and rank it regularly in search and forum results

¤  Very good for Junior companies looking to get exposure

Reach: Alexa Traffic

Reach: Alexa Traffic

¤  Shows that Stockhouse.com is one of the largest communities of investors on the web

¤  More traffic comes to Stochouse.com from users in the US than users in Canada

¤  The audience is very loyal with almost 90% of visitors returning at least once per week

Full Alexa Stats

Reach: Audience Demographics

Reach: Audience Demographics

The average user is:

¤  Over 45

¤  Male

¤  College Educated

¤  Accessing Stockhouse from work

Reach: Blogs, News and Forums

Reach: Blogs, News and Forums

¤  Major search engines index social and forum content from around the web

¤  Stockhouse.com’s pages regularly appear in blog and forum search results

¤  Anyone searching for your company in blog, news and discussions can find this content

¤  All conversations that are visible should be monitored

Reach: Content Aggregators

Reach: Content Aggregators

¤  CAs like Google and Yahoo Finance pull content from around the web to compile your company profile

¤  This includes data like; press releases, director profiles and company contact details

¤  Google aggregates forum content in products like Google Places

¤  If Google and Yahoo finance start using forum content from Stockhouse, you want it to be positive

Do You Need Stockhouse?

Why Stockhouse thinks you need them…

Do You Need Stockhouse?

Stockhouse thinks so and has a product offering for public companies to advertise on.

Their product includes: ¤  Email News “Blasts”

¤  Featured Articles

¤  Display Ads

¤  Videos

Are any of these effective in creating an audience?

Where Stockhouse Fits

Where Stockhouse Fits

¤  Email Blasts have lost their effectiveness due to unsolicited SPAM

¤  Ad Placements on Stockhouse don’t benefit from the same targeting that Facebook and Google Ads do

¤  Stockhouse does have value if you know how to use it, but not via either of these methods

Monitoring Conversations

Monitoring Conversations

¤  Check Stockhouse daily for signs of conversation about your company

¤  Create a profile so you can respond to forum posts

¤  Track profiles owned by partners and competitors for the latest on what’s happening in your industry

¤  Find potential stakeholders who are discussing your partners and competitors

Respond to Qs

Respond to Qs

¤  Daily monitoring should mean that no question on your company profile goes un-answered for more than 24 hrs

¤  Provide references in your answers as much as possible

¤  Link out to sections of your website and corporate information when responding

¤  Enter conversations that are left blank by your competitors and potentially create stakeholders…

Create Visibility

Create Visibility

¤  Get in front of active Investors

¤  Be seen as visible on multiple Social Networks

¤  Get your content into Google blog, forums and news search results

¤  Create website traffic through linking

¤  Develop relationships and brand advocates

Conclusion

While we don't recommend spending hours a day sifting through the chatter on Stockhouse.com, we definitely see some value to being on this Social Network.

For  more info on both passive and active strategies that your company can employ, please contact us on:

Email: get@irsmartt.com

Website: irsmartt.com/contact