Latest Facebook Page Trends #LeWeb

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LATEST TRENDS FOR FACEBOOK PAGES

MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIA

FOLLOW ME AT @LAZEROW!

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OR … I HAVE A PAGE, NOW WHAT THE FUCK SHOULD I BE DOING?MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIA

FOLLOW ME AT @LAZEROW!

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AGENDA+ LATEST FACEBOOK DATA+ DOMINATE THE FEED+ INSIGHTS THAT MATTER+ PAGE STRATEGIES+ ADVANCED PAGE STRATEGIES

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850M ACTIVE USERS AND 50% LOGIN DAILY

Source: Facebook

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Source: Internet World Stats (http://www.internetworldstats.com)

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9M BUSINESSES HAVE FACEBOOK PAGES

Source: Facebook

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HOW ARE BRANDS USING PAGES SUCCESSFULLY?

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THEY DOMINATE THE WALL AND PUBLISH WITH A PURPOSE.

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INCREASED ENGAGEMENT MEANS INCREASED VISIBILITY

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MORE VISIBILITY MEANS MORE OPPORTUNITY FOR ENGAGEMENT

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IT’S THE VIRTUOUS FACEBOOK CYCLE!

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WELCOME TO THE FIRST INDUCTIONS INTO THE FACEBOOK POST HALL OF FAME

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45 CHARACTERS WITH BREAKING NEWS

FANS: 672,527 LIKES: 32,058 COMMENTS: 4,046 ENGAGEMENTS: 36,104 5.37% ENGAGEMENT RATE!

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73 CHARACTERS WITH SHORT VIDEO CLIP

FANS: 24,609 LIKES: 1,301 COMMENTS: 28 ENGAGEMENTS: 1,3295.40% ENGAGEMENT RATE!

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SIMPLE CALL TO ACTION

FANS: 17,048 LIKES: 868 COMMENTS: 123ENGAGEMENTS: 991 5.81% ENGAGEMENT RATE!

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BIG BREAKING NEWS

FANS: 49,460 LIKES: 2,054 COMMENTS: 894 ENGAGEMENTS: 2,948 5.96% ENGAGEMENT RATE!

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83 CHARACTERS WITH A SHORT QUESTION GENERATED 9X COMMENTS VS LIKES

FANS: 13,801 LIKES: 88 COMMENTS: 793 ENGAGEMENTS: 8816.38% ENGAGEMENT RATE!

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“LIKE” CALL TO ACTION WITH IMAGE

FANS: 22,701 LIKES: 4,176 COMMENTS: 278 ENGAGEMENTS: 4,454 19.62% ENGAGEMENT RATE!

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SUCCESS DEPENDS ON UNDERSTANDING THE IMPORTANT METRICS

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WHAT’S IMPORTANT?

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JUST LOOK AT WHAT FACEBOOK TELLS YOU IS IMPORTANT!

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# OF UNIQUE PEOPLE WHO CREATED A “STORY” (PREVIOUS 7 DAYS)

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LIKED YOUR PAGE

WHAT IS A “STORY”?

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COMMENTED ON, LIKED, SHARED POST

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ANSWERED A QUESTION

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RESPONDED TO AN EVENT

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MENTIONED YOUR PAGE

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TAGGED YOU IN A PHOTO

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CHECKED-IN OR RECOMMENDED YOU

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# of people who saw content about your Page in their News Feed, Ticker or on your Page

ORGANIC

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# of people who saw an ad or Sponsored Story that pointed to your Page

PAID

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The number of unique people who saw content from a story published by a friend

VIRAL

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DOWNLOAD AT WWW.BUDDYMEDIA.COM!

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THE BEST BRANDS GO BEYOND THE WALL TO EMPOWER FANS TO TELL THEIR STORIES IN THEIR LANGUAGE

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COUPONS WORK!

41Source: Facebook

42Source: Facebook

+ 100K FANS+ 95% REDEMPTION RATE + 131% GROWTH IN SALES IN 12 WEEKS AFTER PROMOTION

43Source: Facebook

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©2011 Buddy Media Inc. Proprietary and Confidential 66

©2011 Buddy Media Inc. Proprietary and Confidential 67

©2011 Buddy Media Inc. Proprietary and Confidential 68

YOUTUBE

©2011 Buddy Media Inc. Proprietary and Confidential 69

THE OPEN WEB

©2011 Buddy Media Inc. Proprietary and Confidential 70

THE OPEN WEB

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THE OPEN WEB

72Source: Facebook

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75Source: Facebook

©2011 Buddy Media Inc. Proprietary and Confidential 76

THE OPEN WEB

©2011 Buddy Media Inc. Proprietary and Confidential 77

THE OPEN WEB

©2011 Buddy Media Inc. Proprietary and Confidential 78

THE OPEN WEB

©2011 Buddy Media Inc. Proprietary and Confidential 79

THE OPEN WEB

©2011 Buddy Media Inc. Proprietary and Confidential 80

THE OPEN WEB

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+ 5000 SALONS+ 21M PROJECTED IMPRESSIONS+ 2.2M ENGAGEMENTS+ 1.7M CONNECTIONS ON 6000 SALON PAGES BY YEAR END+ SOME SALONS REPORTING $4000 IN INCREMENTAL BOOKINGS

SO, WHAT’S THE ROI OF ALL OF THIS?

82©2011 Buddy Media Inc. Proprietary and Confidential

THANK YOU!MICHAEL LAZEROWCEO, BUDDY MEDIAMICHAEL@BUDDYMEDIA.COM@LAZEROW