Fusion 09 Slides Danny Robinson

SPEAKER: DANNY ROBINSONTHE PERFECT PITCH

Delivering a strong investor pitch to secure attention and investment

What makes me an expert?

• Raised over $100M in VC and Debt

• From Angels, VC, F&F and Government

• 10 closings

• Most say no

• = about 100 pitches

Beware of “Experts”

You are the only expert.Believe in your own style.

Listen to everybody.

Be Dynamic

Respond body language

3 Pitches to get Funded, Minimum

Lots of phone calls and emails

Elevator, Phone,

Public Pitch

Exec

Summ

ary/Proforma/C

apTable

Term Sheet

Partnership Pitch

Coffee Shop Pitch

Closing Docs

Elevator Pitch

Public Pitch

Guy’s Advice

10 Minutes

4 Mins5 Mins

6.5 Mins

8 Mins

9 Mins

9.5 Mins

Be in Sync with your audience

Learn about your audience firstCustomize your slides for them

Read body language and adapt live

Don’t BS them

Stupid Questions

• What’s your valuation?• Where are your financial projections?• Why don’t you do it “this” way?• Ya, but, why doesn’t Google just do this?• I think you could have done a better job

presenting the market data.

Coffee Shop Pitch

VC Office Pitch

SPEAKER: DANNY ROBINSONTHE PERFECT PITCH

Delivering a strong investor pitch to secure attention and investment