WordPress SEO for haters

WordPress SEO for haters

SEO

"the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines"

– Rand Fishkin, founder and former CEO of Moz

{Search engine optimisation}

SEM

"the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising."

– Wikipedia

{Search engine marketing}

How does SEO make you feel?

Angry

Confused

Bored

Snake oil salesmen

SEO “Gurus”

WordPress Development We are WordPress development specialists. If you’re looking for custom WordPress development, you’re at the right place.

Experts in WordPress development

By working with our WordPress development experts, you’ll receive the best website for your business. Talk to our WordPress development team today to see if we can meet your WordPress development needs.

WordPress development Hackney, WordPress development London, WordPress development South-East, WordPress development UK

Why is SEO important?

The web is powered by search

A business case for SEO

A business case for SEO

WordPress SEO

• URLs • Titles • Headings • Images • Sitemaps • Breadcrumbs • Site speed

The basics

URLs

yoursite.com/keyword-goes-here

yoursite.com/?p=123

URLs

URLs

Titles

Titles

Titles

Titles

• wp_title() • use in theme • filter for better results • used by SEO plugins

Titles

• Unique • Descriptive • Brief (under 70 chars)

Headings

<h1>Page title</h1>

• used to prioritise and structure content

• 1 x <h1> per page • avoid excessive use • use keywords sparingly

Image alt

<img src=“img/image.png” alt=“Description of image”>

• Descriptive • Brief • Don’t stuff with keywords!

Image alt

alt=“cheap affordable best bikes london”

alt=“Team Sky’s 2014 Pinarello Dogma 65.1”

XML sitemaps

Information for search engines about your site’s structure, content, and update

frequency.

• Plugins to the rescue! • Submit to search engines

Breadcrumbs

Home > Recipes > Desserts > Gingerbread

• Good for users and bots • Helps determine structure • Plugins can help • Usually requires some

custom code

Site speed

Google loves fast websites

• Clean, efficient code • Images • Caching • Hosting

Content is King

In summary

• SEO is important

• it isn’t about tricking search engines, it’s about helping them

• it doesn’t have to have a negative effect on your website

In summarybetter websites

good SEO

Thank you

Head to http://keithdevon.com/seo-for-wordpress/

for more

@keithdevon