WordPress SEO for haters

SEO

"the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines"

– Rand Fishkin, founder and former CEO of Moz

{Search engine optimisation}

SEM

"the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising."

– Wikipedia

{Search engine marketing}

How does SEO make you feel?

Angry

Confused

Bored

Snake oil salesmen

SEO “Gurus”

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Why is SEO important?

The web is powered by search

A business case for SEO

A business case for SEO

WordPress SEO

• URLs • Titles • Headings • Images • Sitemaps • Breadcrumbs • Site speed

The basics

URLs

yoursite.com/keyword-goes-here

yoursite.com/?p=123

URLs

URLs

Titles

Titles

Titles

Titles

• wp_title() • use in theme • filter for better results • used by SEO plugins

Titles

• Unique • Descriptive • Brief (under 70 chars)

Headings

<h1>Page title</h1>

• used to prioritise and structure content

• 1 x <h1> per page • avoid excessive use • use keywords sparingly

Image alt

<img src=“img/image.png” alt=“Description of image”>

• Descriptive • Brief • Don’t stuff with keywords!

Image alt

alt=“cheap affordable best bikes london”

alt=“Team Sky’s 2014 Pinarello Dogma 65.1”

XML sitemaps

Information for search engines about your site’s structure, content, and update

frequency.

• Plugins to the rescue! • Submit to search engines

Breadcrumbs

Home > Recipes > Desserts > Gingerbread

• Good for users and bots • Helps determine structure • Plugins can help • Usually requires some

custom code

Site speed

Google loves fast websites

• Clean, efficient code • Images • Caching • Hosting

Content is King

In summary

• SEO is important

• it isn’t about tricking search engines, it’s about helping them

• it doesn’t have to have a negative effect on your website

In summarybetter websites

good SEO

Thank you

Head to http://keithdevon.com/seo-for-wordpress/

for more

@keithdevon