WordPress SEO

WordPress SEOFrankCJones.com

@FrankCJones

What you’ll learn

1. On page SEO2. Default WordPress SEO3. Yoast SEO plugin installation4. Extended SEO for WordPress5. Backlinks, messageboards, and media

coverage

On Page SEO

● URL● Title● Engaging image, diagram, or video● Quality outbound links (Harvard.edu &

Wikipedia.org● Keyword usage (3% - 5%)● Header tags (H1, H2, H3, …)● Meta description tag & other description tags

Default WordPress SEO

● URL● Title● Description tags

Yoast SEO Plugin Installation

1. Dashboard2. Plugins3. Add New4. Search for “WordPress SEO by Yoast”5. Install Now6. Activate

Extended SEO for WordPress

Checks:● Article heading● Page title● Page URL● Content● Meta descriptionEnsures basic on page SEO has been done for each post or page.

Yoast SEO - General

Yoast SEO - Page Analysis

Yoast SEO - Advanced

Yoast SEO - Social

Backlinks, message boards, and media coverage● Connect with blogs, podcasts, forums,

businesses, community organizations, …● Find and answer questions on message

boards, Facebook groups, Google+ circles, LinkedIn groups, Quora, …

● Publish a book, present at conferences, host local events, get press coverage for what you’re already doing

● Consider contributing to Wikipedia

FrankCJones.com/nct4g

Slides, checklist, and links