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WordPress SEOFrankCJones.com
@FrankCJones
What you’ll learn
1. On page SEO2. Default WordPress SEO3. Yoast SEO plugin installation4. Extended SEO for WordPress5. Backlinks, messageboards, and media
coverage
On Page SEO
● URL● Title● Engaging image, diagram, or video● Quality outbound links (Harvard.edu &
Wikipedia.org● Keyword usage (3% - 5%)● Header tags (H1, H2, H3, …)● Meta description tag & other description tags
Default WordPress SEO
● URL● Title● Description tags
Yoast SEO Plugin Installation
1. Dashboard2. Plugins3. Add New4. Search for “WordPress SEO by Yoast”5. Install Now6. Activate
Extended SEO for WordPress
Checks:● Article heading● Page title● Page URL● Content● Meta descriptionEnsures basic on page SEO has been done for each post or page.
Yoast SEO - General
Yoast SEO - Page Analysis
Yoast SEO - Advanced
Yoast SEO - Social
Backlinks, message boards, and media coverage● Connect with blogs, podcasts, forums,
businesses, community organizations, …● Find and answer questions on message
boards, Facebook groups, Google+ circles, LinkedIn groups, Quora, …
● Publish a book, present at conferences, host local events, get press coverage for what you’re already doing
● Consider contributing to Wikipedia
FrankCJones.com/nct4g
Slides, checklist, and links