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Remarketing
www.oneeyedcat.com
www.oneeyedcat.com
•What is remarketing?•Why should you do it?•How it works
www.oneeyedcat.com
What is remarketing?
www.oneeyedcat.com
Why Use Remarketing?
www.oneeyedcat.com
Advantages of Remarketing
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How Remarketing Works
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Setting It Up
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1. Add the tag to your site2. Create your remarketing lists3. Create remarketing campaigns4. Best practices
www.oneeyedcat.com
1. Add the tag to your site
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2. Create Your Remarketing Lists
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• All Visitors – 7 days, 14 days, 30 days….• Converted visitors• People who viewed product pages• People who viewed the shopping cart• Checkout abandoners
Suggested Remarketing Lists
www.oneeyedcat.com
3. Create Remarketing Campaigns
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Targeting
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Uncheck this box!
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Best Practices
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Update Your Privacy Policy
http://bit.ly/2ckeLN
www.oneeyedcat.com
Use frequency capping
Image ads – 2-3 per dayText ads – 5-7 per day
www.oneeyedcat.com
Tracking everything!
Use Conversion trackingTrack which ads work – or don’t!
www.oneeyedcat.com
Use exclusions
Visitors who convertedVisitors who bounced
Spend less than 10 secs on site
www.oneeyedcat.com
Start Today!
Add tag to site nowStart building the lists ready to use
www.oneeyedcat.com
sara@oneeyedcat.com
Twitter: @oneeyedcat_ltdfacebook.com/oneeyedcat
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