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Remarketing
www.oneeyedcat.com
www.oneeyedcat.com
•What is remarketing?•Why should you do it?•How it works
www.oneeyedcat.com
What is remarketing?
www.oneeyedcat.com
Why Use Remarketing?
www.oneeyedcat.com
Advantages of Remarketing
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How Remarketing Works
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Setting It Up
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1. Add the tag to your site2. Create your remarketing lists3. Create remarketing campaigns4. Best practices
www.oneeyedcat.com
1. Add the tag to your site
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2. Create Your Remarketing Lists
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• All Visitors – 7 days, 14 days, 30 days….• Converted visitors• People who viewed product pages• People who viewed the shopping cart• Checkout abandoners
Suggested Remarketing Lists
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3. Create Remarketing Campaigns
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Targeting
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Uncheck this box!
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Best Practices
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Update Your Privacy Policy
http://bit.ly/2ckeLN
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Use frequency capping
Image ads – 2-3 per dayText ads – 5-7 per day
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Tracking everything!
Use Conversion trackingTrack which ads work – or don’t!
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Use exclusions
Visitors who convertedVisitors who bounced
Spend less than 10 secs on site
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Start Today!
Add tag to site nowStart building the lists ready to use
www.oneeyedcat.com
Twitter: @oneeyedcat_ltdfacebook.com/oneeyedcat
