“New” Rules for “New” Tools

BLOGGING

FUNDAMENTALS“New” Rules for “New” Tools

“New” Rules for “New” Tools

Moderator: Betty Cahill // Delishytown // @Betty_Cahill Speakers:

Charlie Capen // HowToBeADad.com // @howtobeadadChrissy Watson // Outlaw Mom // @TheOutlawMom

Cynthia Sanchez // Oh So Pinteresting // @OSPInteresting

BLOGGING FUNDAMENTALS

“New” Rules for “New” Tools

Betty Cahill // Delishytown // @Betty_Cahill

BLOGGING FUNDAMENTALS

This is the Tumblr Dashboard

This is where you scroll down to see all the tumblogs blogs you follow, which tumblrs follow you. It’s also where you go to make a new blog post, see your activity, check messages, track tags, find new blogs to follow, and work on perfecting all those drafts that you’ve been saving.

Here’s my blog, Delishytown.tumblr.com

Tracked Tags

Click the “search tumblr” drop down to see tags that you are tracking.

Activity LogCheck this

area to see if and when your blog is blowing up! It’s fun!

Tumblr Spotlight, aka“Find Blogs” on your Dashboard

There are a lot of categories of blogs on Tumblr! (I’m featured in the Food and Drink Category.)

(Whaaaat?)

p.s. Thanks to the Tumblr staff for featuring me!, Especially the Goddess of Scrumptiousness, Jeannie Maristrela)

Featured Tags

There are many editors at Tumblr. Tumblr editors are encouraged to feature blog posts that they like. When a tumblr editor features one of your posts, the tracked tag shows up with a blue box around it and is put in that particular category. Being featured brings a lot of folks to your blog!

“New” Rules for “New” Tools

Charlie Capen // HowToBeADad.com // @howtobeadad

BLOGGING FUNDAMENTALS

Instagram

• Great tool for personalizing your platform• Powerful visual showcase• Storytelling and branding tool• Not most effective tool for traffic building and pageviews• Community size drive by inbound linking, tagging & visual

motivators• Changes in “Explore” area with curated content make it

worthwhile for exploration

“New” Rules for “New” Tools

Chrissy Watson // TheOutlawMom.com // @TheOutlawMom Bloggylaw.com// @BloggerEsq

BLOGGING FUNDAMENTALS

Giveaways – Pinterest Don’ts

• Require readers to Pin from certain Boards

• Make Pins, Boards, likes, or follows an Entry

• Ask readers to comment as part of the contest

• Have a voting contest with Pins, Boards, or likes

• Set a minimum number of Pins

Giveaways – Pinterest Don’ts

DON’T BE SPAMMY

Giveaways – Pinterest Do’s

• Set a theme

• Let Readers Pin what they want

• Use a hashtag to track entries

Giveaways – Instagram Do’s

• Release:“You agree to a complete release of Instagram....”

• Acknowledgement:“This promotion is in no way sponsored, endorsed or

administered by, or associated with, Instagram.”

Giveaways – Tumblr Don’ts

Don’t participate in

“Non-Genuine Social Gesture Schemes”

Giveaways – Tumblr Don’ts

$1,000

Giveaways – Tumblr Do’s

1. Release

2. Acknowledgement

3. Consent

Sponsored Content

Disclosures

• Photo

• Comment

TAKEAWAYS

• Consult the Community Guidelines• Don’t forget your Disclosures

“New” Rules for “New” Tools

Cynthia Sanchez // Oh So Pinteresting // @OSPInteresting

BLOGGING FUNDAMENTALS

Pinterest is one cool traffic tool

•39% of active users choose Pinterest over search engines

• 59% of Pinterest users click through pins to

blogs/photos/articles, 27% click through to brand or shopping sites

(Ahology Pinterest Media consumption Study 2014)

Growing Your Pinterest Following

•Collaboration through group boards

•Network with existing community

•Seek out new connections on other social networks

•PinGroupie- Group board directory ? ? ?

Monetization of Your Pinterest Account

•Read acceptable use policy!

•Affiliate links do not work

http://about.pinterest.com/en/acceptable-use-policy#compensates-pinning