Don't Let The Pigeon Drive You Crazy By Andrew Shotland

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Hi. We do SEO for big sites and little ones. I’m going to take off for a while, so please do me a

favor….

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Don’t Let the Pigeon Drive You Crazy!

Words and pictures by andrew shotland localseoguide.com SMX East ‘14!

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Got it? O.K. Let’s review…

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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The Great Real Estate Panic of 2014!

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Real Estate GWT Impressions 24 Sites (BoomTownROI.com)

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Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Real Estate GWT Clicks 24 Sites (BoomTownROI.com)

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Seasonality?

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Real Estate Vertical GA Organic Traffic 24 sites (BoomTownROI.com)

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Or GWT sucks?

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Real Estate Pigeon Results

•  Head term rankings down •  Long-tail rankings/traffic up •  Leads through the roof! •  Tech, content & links still

work

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Roofing Vertical GWT Impressions 40 Sites

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Seasonality!

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Roofing Vertical GWT Clicks 40 Sites

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Ummm…the usual

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Roofing Vertical GA Organic Traffic 40 Sites

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Definitely seasonality

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Moving Company GWT Impressions 17 Locations

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Rankings Up ! Then Down…

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Moving Company GWT Clicks 17 Locations

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Whatever…

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Moving Company GA Organic Search 17 Locations

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Seasonality…

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Roofing/Moving Conclusions

Nothing…really…changed

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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What About Directories?

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Here’s What…

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U.S.  Local  Directory  Google  Traffic  20  Sites  

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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More Data •  Big Local Directory: – “We’re down about 5%”

•  Fortune 500 Brand: – “Organic Down 6%, PPC Traffic Up 25%!

Hmmmmm…”

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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And of Course Plenty of SPAM

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Escort Spam

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Lawyers Dallas

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Lowe’s

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Weird Pack Triggers

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

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Key Learning: Don’t Let The Pigeon Drive You Crazy!

8/26/14 (sorry!)

9/19/14

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

Thank You For Your Kind Attention

h/p://www.twi/er.com/localseoguide    h/ps://plus.google.com/+AndrewShotland  h/p://www.applemapsmarkeGng.com    h/p://www.mowillems.com/      

Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)

SMX East ‘14!

I’m back! You didn’t let the pigeon drive you crazy did you?

Great! Thanks a lot!