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From the SMX East 2014 Conference in New York City, NY. SESSION: Deconstructing Pigeon, Google's New Local Search Algorithm . PRESENTATION: Don't Let The Pigeon Drive You Crazy - Given by Andrew Shotland, @LocalSEOGuide, President - Local SEO Guide. #SMX #23C
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Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Hi. We do SEO for big sites and little ones. I’m going to take off for a while, so please do me a
favor….
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Don’t Let the Pigeon Drive You Crazy!
Words and pictures by andrew shotland localseoguide.com SMX East ‘14!
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Got it? O.K. Let’s review…
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
The Great Real Estate Panic of 2014!
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate GWT Impressions 24 Sites (BoomTownROI.com)
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Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate GWT Clicks 24 Sites (BoomTownROI.com)
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Seasonality?
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate Vertical GA Organic Traffic 24 sites (BoomTownROI.com)
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Or GWT sucks?
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate Pigeon Results
• Head term rankings down • Long-tail rankings/traffic up • Leads through the roof! • Tech, content & links still
work
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GWT Impressions 40 Sites
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Seasonality!
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GWT Clicks 40 Sites
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Ummm…the usual
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GA Organic Traffic 40 Sites
13500
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Definitely seasonality
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GWT Impressions 17 Locations
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Rankings Up ! Then Down…
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GWT Clicks 17 Locations
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Whatever…
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GA Organic Search 17 Locations
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Seasonality…
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing/Moving Conclusions
Nothing…really…changed
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
What About Directories?
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Here’s What…
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U.S. Local Directory Google Traffic 10 Sites
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2,500,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
U.S. Local Directory Google Traffic 20 Sites
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
More Data • Big Local Directory: – “We’re down about 5%”
• Fortune 500 Brand: – “Organic Down 6%, PPC Traffic Up 25%!
Hmmmmm…”
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
And of Course Plenty of SPAM
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Escort Spam
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Lawyers Dallas
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Lowe’s
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Weird Pack Triggers
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Key Learning: Don’t Let The Pigeon Drive You Crazy!
8/26/14 (sorry!)
9/19/14
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
Thank You For Your Kind Attention
h/p://www.twi/er.com/localseoguide h/ps://plus.google.com/+AndrewShotland h/p://www.applemapsmarkeGng.com h/p://www.mowillems.com/
Words and pictures by andrew shotland localseoguide.com (OK, maybe mo willems did the good parts…)
SMX East ‘14!
I’m back! You didn’t let the pigeon drive you crazy did you?
Great! Thanks a lot!
