The "Social" Revolution: UNCFSP 2011

The "Social" Revolution: Transforming Health Information

into Health Innovation

David HaleNational Library of MedicineNational Institutes of Health

U.S. Department of Health and Human Services

david.hale@nih.gov

The “Social” Revolution

• Facebook and Twitter• Health information in social networks• Self-organizing groups, grassroots• Pillbox: Engaging through social networks• Social media nightmare

“You’ve been tagged in a photo.”

Facebook

Facebook

• Available to general public since 2006• Users share conversation, photos, games,

events, etc.• 550 million users

– 3rd largest “country” in the world• 30 billion pieces of content shared monthly

– Included non-user-generated content

Twitter

Twitter

• Founded 2006• 140 character “tweets” broadcast to followers• SMS gateway allowed for cell phone use via

text messages• ~50 million tweets sent per day• ~7,000 tweets per second sent NYE 2011 Japan

Social Media on the Rise

Percent (average) of online adults who use Twitter or another status-updating site?

A. 4%B. 9%C. 19%D. 25%E. 37%

Social Media and Young Adults: Pew Internet & American Life Project. 2010

Which demographic has seen the greatest increase in social networking utilization since 2005?

A. 18-29 year oldsB. 30-49 year oldsC. 50-64 year oldsD. 65+

Older Adults and Social Media: Pew Internet & American Life Project. 2010

Pictures:Worth More than a

Thousand Words

Video:Let the Story Tell Itself

http://www.youtube.com/user/CDCStreamingHealth

Twitter:Social Media Sandbox

http://twitter.com/fdarecalls

http://twitter.com/CDCemergency

@ http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/

@ http://philbaumann.com/2009/01/16/140-health-care-uses-for-twitter/

Twitter:Syndromic Surveillance

@ http://www.google.org/flutrends/

http://www.cs.jhu.edu/~mdredze/publications/2011.tech.twitter_health.pdf

http://www.cs.jhu.edu/~mdredze/publications/twitter_health_icwsm_11.pdf

http://www.cs.jhu.edu/~mdredze/publications/twitter_health_icwsm_11.pdf

Social Networkingat UNCF

Social Networking at theNational Library of Medicine

Conversations about NLM

Guidance

http://newmedia.hhs.gov/standards/index.html

http://newmedia.hhs.gov/resources/twitter_guidance.html

http://www.ama.com.au/socialmedia

Social Media Mantra:Mission, Tool, Metrics, Teach

Jeffrey Levy, Director of Web Communication, EPA

Self-organizing Groups:Unconferences

Self-organizing Groups:Code-a-thons

@ http://crisiscommons.org

@ http://crisiscommons.org

http://articles.cnn.com/2010-01-19/tech/tech.camp.haiti_1_smartphone-group-s-work-creole?_s=PM:TECH

Geeks for Haiti

Grassroots:Medical Art Advocacy

Pillbox: Engaging throughSocial Networks

Pillbox beta- http://pillbox.nlm.nih.gov

Social Media Nightmare

The Case of the Drunken TweetOr

Honesty is the Best Policy

Social Media Mantra:Mission, Tool, Metrics, Teach

Jeffrey Levy, Director of Web Communication, EPA

The "Social" Revolution: Transforming Health Information

into Health Innovation

David HaleNational Library of MedicineNational Institutes of Health

U.S. Department of Health and Human Services

david.hale@nih.gov