Pr plan for ceelin 29 9-2005

PROPOSAL

CEELIN CHEWABLE VITAMIN C 500mg

PR CAMPAIGN

Prepared for: United PharmaBy : Starlit Group

INTRODUCTION

Vitamin C plays an important role for human health.

Nutrition regimes are not enough to supply necessary vitamin C level for people.

New Ceelin Chewable vitamin C is launched to respond vitamin C need of busy consumers.

Create brand awareness and generate trial Build Ceelin Chewable VITAMIN C (CCVC) as

the friendly (safe, convenient and affordable) vitamin C for young adult

OBJECTIVE

TARGET AUDIENCE

Young and adults (18-30)

Busy young white-collar workers

Students with high & medium-income

MESSAGE

KHỎE HƠN, TIỆN LỢI HƠN VỚI

VIÊN NGẬM CEELIN VITAMIN C

KHỎE HƠN, TIỆN LỢI HƠN VỚI

VIÊN NGẬM CEELIN VITAMIN C

COMMUNICATION STRATEGY

News release

Editorial

TV channel

Advertorial

CCVCCCVC

NEWS COVERAGE (by delivering a standard News release)

Prepare Press kit (product information & images)

List of journalists

Distribute to target newspapers & magazines

Follow up to have news coverage

Monitor and clip all coverages

Make media report

16 news coverage

PRESS LIST

Dep

Nguoi Lao Dong

SaigonGiai Phong

Thi truong& Tieu dung

Lao Dong

Thoi TrangTre

Cam NangMua sam Tu Van

Tieu Dung

The gioiPhu Nu

Thoi Trang Tre

SG Dnhan

Thanh Nien

Kinh doanh& Tiep thi

NĐVN

SGDoanh nhan cuoi tuan

TT&GD

NEWSCOVERAGE

EDITORIAL (6 editorials)

Write different editorial for each newspaper

Cooperate with journalist & Follow up

Placement in content section

Press clipping

PRESS LIST FOR EDITORIALS

Nguoi Lao dong

Sai Gon Tiep Thi

Tư van tieu dung

Cam nang Mua sam

Thoi Trang Tre

Dinh Duong

EDITORIALS

ADVERTORIAL (8 Advertorials)

Concept design

Media booking (in Ad section)

Copy writing

Press clipping

Impressive, brand image

Sharp and short content

Clear date, time

Full collecting

PRESS LIST FOR ADVERTORIALS

DAKT cuoi thang

Sinh Vien 2!

PN Chu Nhat

Sanh Dieu

Dep

Cam nang Tieu dung

Thanh Nien

The Gioi Phu Nu

ADVERTORIAL

EDITORIAL/ADVERTORIAL CONTENT

Key content: Vitamin C with fast & busy lifestyle٭ High-pressure work and time in modern life٭ Increasing Vitamin C needs ٭ Nutrition regimes not enough to supply Vitamin C level٭ Not much time to prepare Vitamin C glass.٭ Kidney & stomach problems with more 1g V.C / day٭ CCVC – the friendly Vitamin C for maximum health protection

TV CHANNEL TV reportTV report (5 minutes): on Newsreel HTV 9 (at

8pm) Dynamic life of youngsters High-pressure life with more needs of vitamin Multi-vitamin products in market Products of United Pharma Introduction about CCVC 500 mg Key benefits make Ceelin different

TV CHANNEL TV programTV program : Consumer’s knowledge on HTV 7

(2pm Sunday) Subject seminar: “Vitamin C for busy life”

٭ Participants: Producer, Doctor, 2 consumers (1 student, 1 white-collar

worker)٭ Content: (20 minutes: 1 feature report, 1 talk show)

Benefits of Vitamin C (especially in modern life) Vitamin C source supplement Safe Vitamin C concentration/ day CCVC, convenient product for busy life

THANK YOU