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PROPOSAL
CEELIN CHEWABLE VITAMIN C 500mg
PR CAMPAIGN
Prepared for: United PharmaBy : Starlit Group
INTRODUCTION
Vitamin C plays an important role for human health.
Nutrition regimes are not enough to supply necessary vitamin C level for people.
New Ceelin Chewable vitamin C is launched to respond vitamin C need of busy consumers.
Create brand awareness and generate trial Build Ceelin Chewable VITAMIN C (CCVC) as
the friendly (safe, convenient and affordable) vitamin C for young adult
OBJECTIVE
TARGET AUDIENCE
Young and adults (18-30)
Busy young white-collar workers
Students with high & medium-income
MESSAGE
KHỎE HƠN, TIỆN LỢI HƠN VỚI
VIÊN NGẬM CEELIN VITAMIN C
KHỎE HƠN, TIỆN LỢI HƠN VỚI
VIÊN NGẬM CEELIN VITAMIN C
COMMUNICATION STRATEGY
News release
Editorial
TV channel
Advertorial
CCVCCCVC
NEWS COVERAGE (by delivering a standard News release)
Prepare Press kit (product information & images)
List of journalists
Distribute to target newspapers & magazines
Follow up to have news coverage
Monitor and clip all coverages
Make media report
16 news coverage
PRESS LIST
Dep
Nguoi Lao Dong
SaigonGiai Phong
Thi truong& Tieu dung
Lao Dong
Thoi TrangTre
Cam NangMua sam Tu Van
Tieu Dung
The gioiPhu Nu
Thoi Trang Tre
SG Dnhan
Thanh Nien
Kinh doanh& Tiep thi
NĐVN
SGDoanh nhan cuoi tuan
TT&GD
NEWSCOVERAGE
EDITORIAL (6 editorials)
Write different editorial for each newspaper
Cooperate with journalist & Follow up
Placement in content section
Press clipping
PRESS LIST FOR EDITORIALS
Nguoi Lao dong
Sai Gon Tiep Thi
Tư van tieu dung
Cam nang Mua sam
Thoi Trang Tre
Dinh Duong
EDITORIALS
ADVERTORIAL (8 Advertorials)
Concept design
Media booking (in Ad section)
Copy writing
Press clipping
Impressive, brand image
Sharp and short content
Clear date, time
Full collecting
PRESS LIST FOR ADVERTORIALS
DAKT cuoi thang
Sinh Vien 2!
PN Chu Nhat
Sanh Dieu
Dep
Cam nang Tieu dung
Thanh Nien
The Gioi Phu Nu
ADVERTORIAL
EDITORIAL/ADVERTORIAL CONTENT
Key content: Vitamin C with fast & busy lifestyle٭ High-pressure work and time in modern life٭ Increasing Vitamin C needs ٭ Nutrition regimes not enough to supply Vitamin C level٭ Not much time to prepare Vitamin C glass.٭ Kidney & stomach problems with more 1g V.C / day٭ CCVC – the friendly Vitamin C for maximum health protection
TV CHANNEL TV reportTV report (5 minutes): on Newsreel HTV 9 (at
8pm) Dynamic life of youngsters High-pressure life with more needs of vitamin Multi-vitamin products in market Products of United Pharma Introduction about CCVC 500 mg Key benefits make Ceelin different
TV CHANNEL TV programTV program : Consumer’s knowledge on HTV 7
(2pm Sunday) Subject seminar: “Vitamin C for busy life”
٭ Participants: Producer, Doctor, 2 consumers (1 student, 1 white-collar
worker)٭ Content: (20 minutes: 1 feature report, 1 talk show)
Benefits of Vitamin C (especially in modern life) Vitamin C source supplement Safe Vitamin C concentration/ day CCVC, convenient product for busy life
THANK YOU