One Year No Beer

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http://youtube.com/v/enTtPToxZcw

THE HARSH TRUTH

The NEGATIVE

Alcohol Spiral

The POSITIVEAlcohol Spiral

The Habit Loop

SOCIAL PRESSURE

SocialConditioning

Can’t Talk About it

Can’t make people do it

THE TIMEMACHINE

Taking you to your 90 day self

THE IDEA

Create a Challenge

Measure Competition

Focus onthe

Alpha’s

HOW• Published E-Book

• Daily Email Support

• Online Community

• Offline Meetups / Seminars

• Research

• Stats

• Improve the Tee-total offering

• Viral

REVENUE STREAMS• Sponsorship

• Podcasts

• Partner Products & Services

• Corporate Alcohol Cessation

• Seminars

• Advertising & Promotions

• Freemium wellbeing courses

• Soft Drink Ambassadors

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