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One Year No Beer

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Page 1: One Year No Beer
http://youtube.com/v/enTtPToxZcw
Page 2: One Year No Beer

THE HARSH TRUTH

The NEGATIVE

Alcohol Spiral

The POSITIVEAlcohol Spiral

The Habit Loop

Page 3: One Year No Beer

SOCIAL PRESSURE

SocialConditioning

Can’t Talk About it

Can’t make people do it

Page 4: One Year No Beer

THE TIMEMACHINE

Taking you to your 90 day self

Page 5: One Year No Beer

THE IDEA

Create a Challenge

Measure Competition

Focus onthe

Alpha’s

Page 6: One Year No Beer

HOW• Published E-Book

• Daily Email Support

• Online Community

• Offline Meetups / Seminars

• Research

• Stats

• Improve the Tee-total offering

• Viral

Page 7: One Year No Beer

REVENUE STREAMS• Sponsorship

• Podcasts

• Partner Products & Services

• Corporate Alcohol Cessation

• Seminars

• Advertising & Promotions

• Freemium wellbeing courses

• Soft Drink Ambassadors


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